(B2B Sales) Brand Partnerships & Alliances - Influencer Marketing & Content

🚀 We’re Hiring: Business Development Manager – Influencer Marketing

📍 Locations: Bangalore Mumbai Delhi

About the Role

Ripple Links is looking for a driven and commercially strong Business Development Manager to lead new business acquisition and grow strategic brand partnerships across our Influencer Marketing and Content business.

The ideal candidate will have a strong understanding of the influencer ecosystem, digital marketing, social media and branded content, along with a proven track record of building relationships with senior marketing stakeholders and closing high-value business opportunities.

This is a high-ownership role where you will be responsible for building the sales pipeline, acquiring new brands, growing existing accounts and driving revenue across the influencer marketing ecosystem.

Key Responsibilities

🔹 Business Development & Revenue Growth

Lead new business acquisition for Ripple Links across brands, agencies and digital-first companies.

Identify high-potential brands, categories and emerging business opportunities.

Own monthly, quarterly and annual revenue targets and consistently build a healthy sales pipeline.

Drive the complete sales cycle — from prospecting and initial conversations to pitching, negotiation and closure.

Build a strong network of marketing leaders, brand teams, agencies and decision-makers.

🔹 Brand Partnerships & Client Relationships

Build and maintain strong relationships with CMOs, Marketing Heads, Brand Managers, Founders and Agency Leaders.

Develop long-term strategic partnerships rather than one-off campaign relationships.

Understand client objectives and identify relevant influencer-led marketing solutions.

Manage key accounts and identify opportunities for repeat business, upselling and cross-selling.

🔹 Influencer Marketing & Content Solutions

Develop a strong understanding of influencer marketing, creators, content formats, platforms and audience behaviour.

Work with Strategy, Creator Partnerships, Creative and Campaign teams to develop customized solutions for brands.

Identify opportunities across influencer campaigns, branded content and integrated creator-led solutions.

Stay updated on influencer trends, platform developments, creator ecosystems and market pricing.

🔹 Pitches, Proposals & Commercials

Own the preparation and presentation of business proposals, pitch decks and customized influencer marketing solutions.

Lead commercial discussions around pricing, scope, timelines and deliverables.

Negotiate high-value opportunities while balancing client expectations and business profitability.

Take ownership of opportunities from the first conversation through final closure and onboarding.

🔹 Account Growth & Partnerships

Grow revenue from existing accounts through repeat campaigns, larger engagements and new business opportunities.

Identify opportunities to expand relationships across categories, brands and marketing requirements.

Conduct regular business conversations with clients to understand upcoming marketing priorities and opportunities.

Build partnerships that contribute to long-term revenue growth for Ripple Links.

🔹 Market Intelligence & Sales Strategy

Track competitor activity, market trends, influencer pricing and evolving brand requirements.

Identify new categories, brands and markets that can contribute to business growth.

Share market insights with leadership and recommend new business opportunities.

Maintain accurate sales pipeline, opportunity tracking and revenue forecasts.

🔹 Team Collaboration & Leadership

Work closely with Strategy, Creator Partnerships, Creative, Campaign Management and Finance teams to ensure smooth conversion of business opportunities.

Mentor and guide junior members of the Business Development team.

Support the team with prospecting, pitching, negotiation and client relationship management.

Represent Ripple Links at brand meetings, industry events, networking forums and pitch presentations.

What We’re Looking For

5+ years of experience in Sales, Business Development, Brand Partnerships, Strategic Partnerships or Client Acquisition.

Minimum 1+ year of experience in Influencer Marketing / Creator Economy / Digital Marketing.

Proven track record of acquiring new clients and consistently achieving revenue targets.

Experience handling or closing ₹2–5 Cr+ in annual business.

Strong understanding of influencer marketing, social media platforms, content formats, creator ecosystems and digital marketing.

Experience managing pan-India brand portfolios and multiple senior client relationships.

Strong network among Marketing Heads, Brand Managers, CMOs and digital/media agency leaders is a strong advantage.

Excellent communication, presentation, negotiation and relationship-building skills.

Strong commercial understanding with experience in proposals, pricing and negotiations.

Ability to work independently, build a pipeline from scratch and take complete ownership of business outcomes.

Experience mentoring or managing junior sales/BD professionals will be an added advantage.

Good to Have

Strong relationships with marketing heads and digital/media agency leaders.

Existing network across brands, agencies and digital-first companies.

Client references or recommendations from previous partnerships.

Good understanding of influencer rates, engagement benchmarks and creator performance.

Strong knowledge of emerging creators, content trends and social platforms.

💡 About Ripple Links

Ripple Links is an award-winning influencer marketing agency focused on influencer-first strategies and campaigns.

We believe that the right mix of creativity, technology and passionate people drives the most impactful collaborations.

We work with leading brands and creators across fashion, food, lifestyle, comedy, entertainment and multiple consumer categories, building influencer-led campaigns that create meaningful brand impact.

If you are someone who enjoys building relationships, cracking new business, closing high-value deals and shaping the future of influencer marketing, this is an opportunity to take ownership and grow with us.

🚀 Why Join Ripple Links?

Work with leading brands and creators across India.

Build high-impact influencer and content partnerships.

High ownership and autonomy in your role.

Work closely with experienced leadership and cross-functional teams.

Opportunity to grow with a fast-moving influencer marketing company.

Be part of a team shaping the next phase of creator-led marketing.

📩 Interested?

If you're passionate about Influencer Marketing, Brand Partnerships and Business Development and have a proven record of closing high-value business opportunities, we'd love to hear from you!

Apply now or reach out to

📧 praveen@ripplelinks.com