B2B Marketing & LinkedIn Growth Specialist

About the Role : We are looking for a results-driven B2B Marketing & LinkedIn Growth Specialist to build our brand presence, generate qualified leads, and drive business growth through LinkedIn, content marketing, digital campaigns, and automation. Key Responsibilities: Develop LinkedIn growth strategies for company and leadership profiles. Create engaging posts, carousels, case studies, and thought-leadership content. Generate B2B leads through LinkedIn Sales Navigator, Apollo, and targeted outreach. Identify target accounts, decision-makers, and opportunities for account-based marketing (ABM). Manage digital marketing campaigns across LinkedIn Ads, Google Ads, SEO, and email. Use AI tools and marketing automation to improve productivity and lead generation. Research competitors, industry trends, and customer pain points. Track campaign performance, qualified leads, meetings, conversions, and marketing ROI. Collaborate with leadership and sales teams to convert leads into business opportunities. Required Skills: 2–5 years of B2B marketing and lead-generation experience. Strong LinkedIn marketing, prospecting, and social-selling skills. Excellent English writing, copywriting, and content strategy. Hands-on experience with LinkedIn Sales Navigator and B2B prospecting tools. Knowledge of SEO, paid advertising, email marketing, and analytics. Familiarity with AI tools such as ChatGPT, Canva, Apollo, HubSpot, and automation platforms. Experience in SaaS, CPaaS, Telecom, or AI is preferred. Key Performance Indicators (KPIs)Qualified leads and sales meetings generated. Relevant LinkedIn audience growth and engagement. Marketing-sourced pipeline and conversions. Website traffic, campaign ROI, and cost per qualified lead. Our Goal: Turn content, LinkedIn networking, and targeted marketing into qualified B2B leads and measurable revenue—not just followers.