Associate Product Manager (Mumbai)

Job Description: Key Responsibilities Brand Strategy & Planning - Support the development and execution of annual brand plans. - Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities. - Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement. - Provide insights and recommendations to optimize brand performance. Marketing Campaign Management - Assist in designing and executing promotional campaigns and tactical marketing initiatives. - Coordinate development of promotional materials, visual aids, digital content, and marketing collateral. - Work with creative and digital agencies to ensure timely delivery of campaigns. - Ensure all promotional activities comply with internal and regulatory guidelines. Market Research & Insights - Analyze market trends, customer insights, and competitive landscape. - Conduct healthcare skilled (HCP) feedback sessions and market research projects. - Generate actionable insights to support brand decision-making. Sales Force Support - Partner with the sales team to develop effective communication tools and promotional strategies. - Support sales force training on product positioning, key messages, and campaign objectives. - Monitor field feedback and recommend improvements. Cross-Functional Collaboration - Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams. - Support product launches, line extensions, and lifecycle management activities. - Participate in cross-functional brand team meetings. Product Launch & Lifecycle Management - Assist in launch planning and execution of new products. - Track launch readiness and coordinate launch activities across functions. - Support portfolio management initiatives and brand lifecycle strategies. Budget Management - Support tracking and monitoring of marketing budgets. - Ensure optimal utilization of promotional investments. - Work