Associate Director – Content Strategy Mumbai (India)

About the Role We are looking for an Associate Director – Content Strategy to drive content decisions through audience insights, performance analytics and consumer behavior. This role will be responsible for shaping the content slate, optimizing content programming and maximizing user engagement on the platform. Working at the intersection of Content, Product and Analytics, the role will translate data into actionable recommendations that influence content development, programming and user experience. The ideal candidate combines robust analytical skills with a deep understanding of storytelling, audience preferences and digital content consumption. Key Responsibilities Content Strategy & Development Drive data-informed decisions across content development and commissioning. Identify themes, genres, formats and storytelling patterns that resonate with audiences. Build frameworks to evaluate content concepts and predict performance. Recommend content prospects based on audience demand, platform objectives and consumption trends. Translate consumer insights into actionable inputs for content creators and production teams. Content Programming & User Engagement Own content programming strategy with the objective of maximizing engagement, watch time and retention. Determine the optimal content mix, release cadence and programming priorities for different audience cohorts. Partner with Product teams to improve content discovery and consumption experiences across the platform. Make strategic decisions on content placement and prioritization to ensure users consistently discover relevant content. Drive experimentation around packaging, metadata and user journeys to improve content consumption. Continuously evaluate content performance and recommend interventions to improve platform engagement. Performance Analytics & Insights Monitor and analyze content performance across acquisition, engagement, retention and monetization metrics. Conduct