Assistant Manager-Digital Marketing

Job Description – Assistant Manager: Digital Marketing

Department: Marketing & Communications

Location: HSR Layout, Bengaluru

Job Type: Full-Time

Job Overview

We are seeking a proactive and innovative Assistant Manager – Digital Marketing to support and drive digital marketing initiatives across our educational business verticals.

The ideal candidate will combine strategic thinking with hands-on execution in SEO, paid campaigns, social media, and analytics to build a strong online presence. This role requires ownership of campaigns, collaboration with teams, and the ability to deliver measurable results.

Key Responsibilities

Digital Marketing Strategy & Execution

• Assist in developing and implementing digital marketing strategies aligned with business goals.
• Execute and optimize paid campaigns (Google Ads, Meta Ads, etc.) to drive leads and conversions.
• Support SEO, SEM, and content initiatives to improve traffic and rankings.
• Track campaign performance and suggest improvements based on insights and trends.

Social Media & Content Management

• Plan and execute social media campaigns across platforms.
• Coordinate with content and design teams to create engaging content (blogs, videos, creatives).
• Monitor engagement, comments, and brand reputation across channels.

Website & Technical Management

• Support website updates, landing page optimization, and user experience improvements.
• Work on backend SEO, analytics tracking, and marketing tools.
• Analyze website traffic and campaign data using tools like Google Analytics.

Team Collaboration

• Work closely with internal teams (Sales, Operations, Product) to align marketing efforts.
• Support senior management in executing campaigns and achieving targets.
• Coordinate with vendors/agencies when required.

Performance & Growth

• Monitor campaign performance and prepare reports.
• Ensure effective budget utilization for campaigns.
• Identify new opportunities for lead generation and brand visibility.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 6+ years of experience in digital marketing.
• Hands-on experience in SEO, SEM, Google Ads, analytics tools, and social media platforms.
• Experience in campaign execution and lead generation.
• Strong analytical and problem-solving skills.

Personal Attributes

• Self-motivated and proactive with strong ownership.
• Good team player with strong coordination skills.
• Creative thinker with attention to detail.
• Strong communication and execution ability.

Why Join Us?

• Be part of a growing organization in the education sector.
• Work in a collaborative and fast-paced environment.
• Opportunity to grow into a leadership role.

Job Type: Full-time

Pay: From ₹800,000.00 per year

Work Location: In person