Assistant General Manager Marketing

Job Description – AGM Marketing (Business Development)

Industry: Fabrication / Heavy Fabrication / Sheet Metal Manufacturing

Position

Assistant General Manager (AGM) – Marketing & Business Development

Location

Coimbatore / Chennai

Experience

12–18+ Years

Educational Qualification

BE / B.Tech (Mechanical Engineering) preferred

MBA (Marketing) will be an added advantage

Job Summary

We are seeking an experienced AGM – Marketing & Business Development with a strong background in fabrication, heavy fabrication, and sheet metal manufacturing. The candidate should possess excellent knowledge of fabrication processes including laser cutting, CNC bending, welding, machining, and assembly. The role involves new business acquisition, customer relationship management, RFQ handling, NPD coordination, commercial negotiations, and achieving business growth targets.

Key Responsibilities

Develop and execute business development strategies to achieve revenue and growth targets.

Identify and acquire new customers in sectors such as Construction Equipment, Earthmoving Equipment, Agriculture Equipment, Automotive, Industrial Equipment, and General Engineering.

Generate business for sheet metal and fabricated products such as diesel fuel tanks, JCB buckets, fabricated assemblies, welded structures, and precision sheet metal components.

Build and maintain strong relationships with OEMs, Tier-1, and Tier-2 customers.

Handle customer inquiries, RFQs, and technical-commercial discussions.

Coordinate with Engineering, Production, Quality, and Supply Chain teams for successful project execution.

Support New Product Development (NPD) activities from inquiry stage to production launch.

Review customer drawings and specifications to understand manufacturing feasibility.

Prepare cost estimates and commercial proposals in coordination with costing and engineering teams.

Lead price negotiations and finalize commercial agreements with customers.

Conduct market research and competitor analysis to identify new business opportunities.

Monitor customer satisfaction and ensure timely resolution of issues.

Achieve annual sales targets, business growth objectives, and profitability goals.

Participate in customer visits, exhibitions, and industry events to promote company capabilities.

Required Technical Knowledge

Sheet Metal Fabrication

Heavy Fabrication Processes

Laser Cutting

CNC Bending

MIG/TIG Welding

Robotic Welding

Machining Operations

Surface Treatment & Painting Processes

Costing and Estimation

APQP & NPD Process

RFQ Management

Manufacturing Process Feasibility

Skills Required

Business Development & Customer Acquisition

Key Account Management

Technical Sales & Marketing

Negotiation & Contract Management

Strategic Planning

Excellent Communication & Presentation Skills

Team Management & Leadership

Problem Solving & Decision Making

Preferred Industry Experience

Candidates with experience in manufacturing products such as

Diesel Fuel Tanks

JCB Buckets

Fabricated Assemblies

Construction Equipment Components

Agricultural Equipment Parts

Sheet Metal Components

Welded Structures

Heavy Fabricated Products

Key Performance Indicators (KPIs)

New Customer Acquisition

Revenue Growth

RFQ Conversion Ratio

Order Booking Value

Customer Retention

NPD Project Success Rate

Gross Margin Achievement

Customer Satisfaction Score

Experience Required: Minimum 12–18 years in Marketing/Business Development within Fabrication, Heavy Fabrication, or Sheet Metal Manufacturing Industries.