ASM (Area Sales Manager)PHARMA

Area Sales Manager (ASM) : Roles & Responsibilities

• Achieve sales targets for the assigned territory/area.
• Manage and motivate a team of Medical Representatives (MRs).
• Set monthly, quarterly, and annual sales objectives for the team.
• Plan and monitor doctor calls, chemist visits, and distributor activities.
• Build and maintain strong relationships with doctors, hospitals, pharmacies, and distributors.
• Ensure effective promotion of the company’s products/brands to healthcare professionals.
• Conduct field visits and joint calls with Medical Representatives.
• Monitor team performance, productivity, coverage, and call averages.
• Identify new business opportunities and expand market coverage.
• Analyze sales reports, market trends, competitor activities, and territory performance.
• Ensure proper stock availability with distributors and address stock/expiry issues.
• Organize and support doctor meetings, CME programs, promotional activities, and campaigns.
• Train, coach, and develop team members on product knowledge, selling skills, and field execution.
• Handle distributor and customer complaints and resolve issues promptly.
• Prepare and submit daily, weekly, and monthly sales reports to the Regional/Divisional Manager.
• Ensure compliance with company policies and ethical pharmaceutical marketing practices.
• Support recruitment, induction, and performance evaluation of sales representatives.
• Control field expenses and ensure effective utilization of the sales and promotional budget.
• Continuously work toward territory growth, market expansion, and achievement of business objectives.

Qualification & Skills

• Bachelor’s degree in Pharmacy, Life Sciences, Science, or Business/Marketing.
• Minimum 3 years of previous experience as an Area Sales Manager (ASM) in the pharmaceutical industry.
• Overall 4-6 years of experience in pharmaceutical sales, preferably with team-handling experience.
• Experience managing Medical Representatives and sales territories.
• Strong knowledge of pharmaceutical products, doctor/chemist engagement, and distributor management.

Required skills

• Strong team leadership and people-management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Proven ability to achieve and exceed sales targets.
• Good territory planning and sales forecasting skills.
• Ability to conduct field work and joint field visits effectively.
• Strong relationship-building skills with doctors, hospitals, distributors, and pharmacies.
• Ability to analyze sales data, market trends, and competitor activities.
• Good problem-solving and decision-making abilities.
• Strong presentation and training skills.
• Good knowledge of MS Excel, MS Office, and sales reporting systems.
• Willingness to travel extensively within the assigned territory.
• Ability to work under pressure and manage sales targets and deadlines.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits

• Cell phone reimbursement
• Flexible schedule
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person