Area Sales Manager-West UP & UK

Company Description Aarshnik Products Pvt. Ltd. is a growing organization focused on delivering quality products and services to a diverse customer base. The company emphasizes strong relationships with distributors, retailers, and end customers to expand its market presence. Aarshnik Products Pvt. Ltd. values performance, integrity, and customer satisfaction, and encourages initiative and accountability across its teams. The organization offers opportunities for professional growth and exposure to regional market operations. Candidates joining the company can expect a structured yet dynamic work environment with clear sales goals and support from leadership.

Role Description The Area Sales Manager – West UP & UK will be responsible for overseeing sales operations across the assigned territories, with on-site work based in Ghaziabad. This full-time role includes managing and developing distributors and key retailers, driving sales targets, and ensuring effective coverage of the West Uttar Pradesh and Uttarakhand markets. Day-to-day responsibilities include planning and executing sales strategies, monitoring primary and secondary sales, conducting regular market visits, and analyzing competitor activities. The role also involves coordinating promotions, training and guiding sales teams or field staff, preparing periodic sales reports, and maintaining strong relationships with trade partners. The Area Sales Manager will collaborate closely with senior management to align regional performance with overall business objectives.

Qualifications

• Candidates should possess strong territory and channel management skills, including experience in handling distributors, retailers, and regional markets.
• Candidates should possess sales planning and execution abilities, such as setting targets, forecasting demand, and implementing route and coverage plans.
• Candidates should possess relationship-building and negotiation skills to maintain partnerships, resolve issues, and drive sustainable business growth.
• Candidates should possess analytical and reporting skills, including the ability to track performance metrics, interpret sales data, and provide actionable insights.
• Candidates should possess communication and coordination skills to work effectively with internal teams, leadership, and external stakeholders.
• Prior experience as an Area Sales Manager or in field sales within FMCG, consumer goods, or a related sector in West UP or Uttarakhand is highly beneficial.
• A bachelor’s degree in Business, Marketing, or a related field is preferred, along with proficiency in MS Excel and basic sales reporting tools.
• Willingness to travel extensively within the assigned territories and the ability to work independently with strong accountability for results are required.