Area Sales Manager - SAMNA
Varun Beverages Ltd
Job Description & Responsibilities
KEY ACCOUNTABILITIES
Accountabilities Scope of work
- Sales Efficiency
Work in close collaboration of the field sales team to improve upon sales efficiency parameters: Penetration%, Bill cuts per day per route, Effective Calls, VPO, VPR aligned to the business objectives as set by the UNIT
- Distribution Management
Support Field team in identifying distribution gaps - New retailers, Distributors, Vehicles etc and help in onboarding them in the system
- Process/Infrastructure
Manage & ensure adequate adoption of processes/tools associated with interactions between Logistics - Distributor - Field Force Retailer (DMS/SFA-SAMNA, Compliance Audits etc). Ensure relevant infrastructural elements are in place to support the aforementioned.
- Master Data Management
Continuous improvement in master data accuracy: Geo Tagging, Channel Bifurcation, Customer Master, Vehicle Master, Hierarchy mapping
- Information/insights generation
Analyse Sales data to provide relevant insights for improving upon operational efficiencies. Support field sales team by ensuring accurate & in time reporting.
- New Initiatives
Support field team in enabling implementation & adoption of new systems/processes. This will include distributor alignment, salesman training, relevant data collection and identified issue resolution4, KEY INTERFACES
External Interfaces, Internal Interfaces Available data sources on competition mapping, Market Share etc. DMS/SFA system (SAMNA), Reporting Tools (Qlik BI, Power BI), Onboarding platforms.
About Varun Beverages Ltd
Required Skills
Job Details
Posted by
N/A
Posted on:
5 Jul 2026
About Varun Beverages Ltd
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