Area Sales Manager ( Pune)

Area Sales ManagerMetal Working Fluids & Industrial Lubricants | Pune, Maharashtra | 8–15 Years01. Role Snapshot | Quick Overview• Designation: Area Sales Manager• Location: Pune, Maharashtra – covering key Maharashtra industrial markets• Function: B2B Sales, Business Development, Channel Growth and Key Account Management• Qualification: B.E. Mechanical / B.E. Production; MBA preferred but not mandatory02. Why This Opportunity Stands Out | What Makes It Rewarding• A strong platform to lead growth in a specialised, high-value industrial product category.• Direct ownership of customer acquisition, channel performance, product trials and regional expansion.• Opportunity to work closely with customers, distributors, plant teams and senior stakeholders.03. Role Purpose | Where You Will Create ImpactThe role is designed for a commercially strong and technically aware sales professional who can build profitable business, strengthen dealer and distributor effectiveness, and create long-term customer confidence across Pune and Maharashtra.04. Key Responsibilities – Step by Step | What You Will Own• Build and execute a focused regional growth plan for direct customers and channel partners.• Drive new business development through prospecting, customer meetings, technical discussions and closures.• Strengthen dealer and distributor performance through structured reviews, follow-ups and market coverage.• Lead product demonstrations, premium product launches and customer trials with a value-selling approach.• Manage sales targets, pipeline movement and 3, 6 and 9-month forecasts with strong commercial discipline.• Improve pricing, conversion quality, stock availability and customer engagement across assigned markets.• Prepare effective customer presentations, value stories and solution-led discussions for key accounts.• Track competitor activity, customer needs, regulatory changes and market opportunities for sharper execution.05. Ideal Candidate Profile | Who Should Apply• 8–15 years of relevant B2B sales and business development experience in industrial products or consumables.• Strong exposure to Metal Working Fluids, Industrial Lubricants or closely allied technical product categories.• Proven ability to manage dealers, distributors, direct customers, trials, negotiations and sales closures.• Comfortable engaging with purchase, production, maintenance, plant and senior management teams.• Based in Pune or open to Pune, with readiness to travel across key Maharashtra industrial markets.• Professional, presentable, target-driven and capable of building credibility through technical and commercial discussions.06. What Success Will Look Like | Performance Outcomes• Consistent achievement of sales targets through disciplined pipeline ownership and strong field execution.• Improved distributor engagement, channel productivity, inventory discipline and customer retention.• Successful launch of high-value products with measurable adoption and customer confidence.• Stronger brand presence across Pune and Maharashtra Metal Working Fluids markets.