Area Sales Manager

Company Description Popular Foods Co. is a multi-category Indian food brand built on more than a century of legacy and expertise in staple foods. Founded in 2016, the company continues a family business that began in 1912 and now offers over 250 SKUs across rice, pulses, dry fruits, dates, spices, organics, flours, and health-focused products. Popular Foods Co. is recognized for disciplined sourcing, strict grading standards, and process-led quality control, including 3X lab testing and responsible packaging for safety and consistency. With strong coverage across major online marketplaces and a growing offline presence, the company provides premium-quality essentials at competitive prices. Its mission is to build long-term trust in kitchens through reliability, scale, and uncompromised quality.

Role Description This is a full-time, on-site Area Sales Manager role based in Nelamangala. The Area Sales Manager will oversee sales operations within the assigned territory, including planning, executing, and monitoring sales strategies to achieve revenue and distribution targets. Responsibilities include managing and developing the field sales team, driving new account acquisition, strengthening relationships with distributors and retailers, and ensuring optimal product visibility and availability. The role involves tracking market trends, competitor activity, and customer feedback to inform pricing, promotions, and route-to-market decisions. The Area Sales Manager will also collaborate with supply chain, marketing, and finance teams to support demand forecasting, trade marketing activities, and performance reporting.

Qualifications

• Candidates should possess strong sales and business development skills, including territory management, key account management, and negotiation.
• Candidates should possess skills in channel and distributor management, including retailer engagement, trade promotions, and route-to-market execution.
• Candidates should possess analytical and planning skills, such as data interpretation, sales forecasting, and performance tracking using spreadsheets or CRM tools.
• Candidates should possess communication and relationship-building skills, including stakeholder management, presentation abilities, and conflict resolution.
• Candidates should possess team leadership skills, including coaching, target setting, performance monitoring, and field team motivation.
• Relevant experience in FMCG or food products sales, preferably in staples or grocery categories, is highly beneficial.
• A bachelor’s degree in Business, Marketing, or a related field is preferred; equivalent practical experience will also be considered.
• Ability to work on-site in Nelamangala, travel within the territory as needed, and operate in a fast-paced, target-driven environment.