Area Sales Manager - Industrial OEM

To drive sales and business development of Shakti’s Fire-Fighting Pump Sets (electric, diesel, jockey pumps, and controllers) across sectors such as commercial complexes, petrochemical plants, high-rises, airports, and hospitals. The role involves generating leads, nurturing client relationships, ensuring after-sales support, and meeting sales targets while maintaining compliance with industry standards.

Key Responsibilities

Business Development & Sales

• Drive sales of Shakti’s Fire-Fighting Pump Sets (electric, diesel, jockey pumps, and controllers) in key sectors.
• Identify new business opportunities and convert them into revenue-generating orders.
• Identify and engage potential clients including dealers, distributors, contractors, and consultants.
• Expand market reach by targeting new segments and untapped regions.

Strategic Planning & Execution

• Develop and implement sales strategies, action plans, and promotional campaigns.
• Participate in exhibitions, print campaigns, and dealer meets to enhance visibility and reach.

Territory & Relationship Management

• Conduct regular visits to clients, sub-dealers, and mechanics to strengthen relationships.
• Monitor competitor activities and maintain strong presence in assigned territory.
• Maintain timely and accurate daily sales reports, MIS, and distributor activity records.
• Utilize digital tools and mobile applications for reporting and tracking sales activities.
• Coordinate with service teams to resolve client issues promptly.
• Ensure high levels of customer satisfaction and retention.

Target Achievement & Forecasting

• Set and achieve monthly and quarterly sales targets.
• Provide accurate sales forecasts and performance reports to management.

Compliance & Documentation

• Ensure adherence to relevant standards and regulations (e.g., IS 12469, ISO 2858).
• Prepare and maintain all necessary documentation for regulatory and internal purposes.

Skills & Qualification

• B.E./ B.Tech or graduate in any stream
• Business Development & B2B Sales
• Strategic Sales Planning & Execution
• Territory & Relationship Management
• Customer Support & Problem Resolution
• Knowledge of Fire-Fighting Pumps & Relevant Standards (IS 12469, ISO 2858)
• Strong Communication, Negotiation & Presentation Skills