Area Sales Manager - Amritsar

Area Sales Manager (ASM)

Position Type: Full-time

Work Experience: 5–8 years (FMCG/Alcobev)

Company: Alcobev Company

Location: Amritsar

Package : 15 to 18 LPA

Role Summary: Lead territory sales, distribution, and channel execution with full responsibility for revenue, NSV, market share, and RTM excellence.

Drive high-quality in-market execution through strong distributor management and team leadership.

Key Responsibilities

• Deliver volume, NSV, profitability & brand/segment-wise targets across channels.
• Manage distributor operations: ROI, infrastructure, inventory norms, credit discipline, manpower deployment & DMS hygiene.
• Strengthen RTM architecture: beat planning, outlet coverage expansion & route optimisation.
• Lead ASE/FOS teams through capability building, joint market working & structured business reviews.
• Ensure strict compliance with pricing, statutory norms, excise regulations & label guidelines.
• Drive visibility execution, planogram adherence & shelf share maximisation.
• Implement consumer/trade schemes, BTL activations & seasonal campaigns.
• Lead competitor tracking: pricing, schemes, market share, NPD activity & distribution gaps.
• Provide forecasting inputs for demand planning & monthly operating plans.
• Maintain strong relationships with retailers, wholesalers, key accounts & regulatory bodies.
• Use MIS dashboards to identify performance gaps, productivity issues & required interventions.

Education

Bachelor’s degree mandatory; MBA preferred (Sales/Marketing).

Key Skills

• Distributor management excellence with strong command over ROI, replenishment norms & operational hygiene.
• Sales leadership capabilities with demonstrated success in managing field teams at scale.
• Strong negotiation ability across trade, distributor partners & key retail stakeholders.
• High analytical capability—interpretation of MIS, productivity dashboards, coverage analytics & market intelligence.
• Strong compliance orientation with deep understanding of excise guidelines & pricing governance.
• Team management & coaching skills with a track record of capability building.
• Demonstrated ability to drive execution in complex, competitive markets; ability to influence without authority.
• Strong communication, problem-solving, planning & decision-making abilities.

Qualifications

• Prior sales functional experience (strong preference for Alcobev).
• Proven experience handling distributors, field teams & multiple sales channels.
• Experience in DMS, SAP, or similar sales systems is highly preferred.