Area Sales Executive

Key Responsibilities (KRAs)

• Sales & Revenue Growth
• Achieve monthly and annual sales targets for the assigned territory
• Drive primary and secondary sales through dealers and distributors
• Identify new market opportunities and expand territory coverage
• Channel Management
• Appoint new distributors and dealers in the assigned area
• Maintain strong relationships with existing channel partners
• Ensure partner profitability and engagement
• Market Development
• Increase brand visibility and product awareness in the territory
• Conduct promotional activities, dealer meets, and campaigns
• Monitor competitor activities and market trends
• Collection & Credit Control
• Ensure timely collections from dealers and distributors
• Monitor outstanding payments and reduce credit risk
• Maintain healthy financial discipline in the territory
• Team Coordination
• Coordinate with internal teams (logistics, marketing, service)
• Ensure smooth order processing and delivery
• Support field executives and sales coordinators
• Customer Relationship Management
• Handle customer queries and resolve escalations
• Ensure high customer satisfaction and retention
• Build long-term relationships with key clients
• Reporting & MIS
• Prepare daily, weekly, and monthly sales reports
• Track KPIs like sales growth, conversion ratio, and collection efficiency
• Provide market feedback and insights to management

Requirements

Requirements

Key Skills Required (What we need)

• Strong experience in channel sales / distribution management
• Good understanding of territory management and market expansion
• Excellent communication and negotiation skills
• Ability to achieve targets in a competitive environment
• Self-driven, result-oriented, and proactive mindset
• Willingness to travel extensively

Benefits

Benefits

What we offer?

• Freedom to “follow your passion”
• Opportunity to work with one of India’s fastest-growing solar companies
• Attractive incentives and performance-based rewards
• Career growth opportunities in the sales domain
• Hands-on exposure with leadership team
• Learning and development programs