AI Performance Marketing Specialist - Google ads Expertise is required

Job Title: Performance Marketing Executive (Mandatory experience in Google ads)

Location: Madhapur, Hyderabad

Job Type: Full-time

Experience: 4 Years- 8 Years

About Us

Multiplier AI is a leader in providing innovative technology solutions for the pharmaceutical sector. Our AI-driven products help pharma companies optimize their operations, enhance decision-making, and drive growth. Our clientele includes major pharmaceutical firms such as Abbott, Cipla, Sun Pharma, Glenmark, and Galderma.

Job Summary

Performance Marketing Specialist will play a crucial role in designing, executing, and overseeing our digital marketing strategy across multiple platforms. The ideal candidate will bring extensive experience in Google Ads, a deep understanding of market analysis, and a track record of successfully managing impactful marketing campaigns. This role also demands strong budget management abilities and the capability to lead and motivate a team of digital marketing experts.

Key Responsibilities

Digital Campaign Management: Plan, create, and manage digital marketing campaigns across various channels, including social media and paid advertising. Ensure all campaigns align with overall marketing strategies and business objectives.

Performance Monitoring and Optimization: Monitor campaign performance, analyse data, and make data-driven adjustments to optimize results. Utilize insights to continually improve campaign effectiveness.

Budget Management: Allocate budget effectively across campaigns, ensuring optimal resource use. Continuously monitor ROI and adjust spending as needed to maximize efficiency.

Reporting and Analysis: Generate regular reports to provide insights into key metrics. Present findings and recommendations to stakeholders for strategic decision-making and campaign optimization.

Customer Acquisition Strategy: Develop and implement strategies to acquire new customers, focusing on increasing conversion rates and improving customer acquisition costs.

A/B Testing and Optimization: Identify areas for improvement and conduct A/B testing of landing pages, campaigns, calls to action, and other elements to optimize conversion funnels.

Cross-Functional Collaboration: Collaborate with cross-functional teams, including sales, product, and customer support, to ensure alignment of marketing strategies with broader business goals.

Industry Trend Awareness: Stay updated on industry trends, market changes, and competitor activities. Apply this knowledge to keep marketing strategies current and competitive.

Training and Development: Conduct weekly training modules for the call centre, bi-weekly unit-specific trainings, mock calls, and provide monthly reports on training status. Ensure continuous improvement and development of team skills

Qualifications

Bachelor's degree in Marketing, Business, or a related field.

A minimum of 4 years of proven experience in digital marketing, with a strong emphasis on Google Ads, market analysis, and campaign management.

Proficient in using digital marketing tools and platforms, with excellent analytical skills.

In-depth knowledge of budgeting and resource allocation.

Demonstrated leadership skills, with experience in managing and mentoring a team.

Strong communication and presentation abilities.

Ability to thrive in a fast-paced, results-oriented environment.

Preferred Qualifications

Google Ads certification.

Experience with other digital marketing platforms, such as Facebook Ads and LinkedIn Ads.

What We Offer

Competitive salary.

Opportunities for professional growth and career development.

A supportive and collaborative work environment.