Adops Analyst – Paid Media

Role: AdOps Analyst – Paid Media

Experience Required: 4+ Years

Location: Pune / Mumbai

Role Overview

We are seekingan experienced AdOpsAnalyst – Paid Media with 4+ years of hands-on experience in paid mediaoperations, digital advertising, conversion tracking, pixel implementation, event tracking, and web debugging.

The ideal candidatewill have a strong understanding of the paid media ecosystem and the technical aspects of campaign measurement. This includes the ability to validate and troubleshoot pixels, tags, events, conversions, cookies, tracking parameters, and network requests across websites and advertising platforms.

The role will work closely with Paid Media, Analytics, Marketing, Product, Engineering, and external media partners to ensure accuratecampaign tracking, reliable conversion measurement, and timely resolution of tracking issues.

Required Skills &Qualifications

• 4+ years of experience in Ad Operations, Paid Media Operations, Digital Marketing Operations, Marketing Technology, Digital Analytics, or a related field.
• Strong hands-on understanding of paid media platforms, campaigntracking, conversion measurement, attribution, and digital advertising operations.
• Strong experience workingwith pixels, tags, events, conversions, and audience/remarketing tracking.
• Strong practical experience in web debuggingand troubleshooting of tracking implementations.
• Ability to use Chrome DevToolsand browser/network debugging tools to inspect requests, events, cookies, parameters, redirects, and tracking behavior.
• Strong understanding of website events and conversion journeys, including how user actions on a website translate into advertising-platform conversion signals.
• Experience troubleshooting JavaScript-based tracking and web events and collaborating with developers on technical implementations.
• Good understanding of cookies, browserbehavior, first-party/third-party tracking, URL parameters, redirects, and consent-related tracking limitations.
• Hands-on experience with GoogleAds and Meta Ads tracking; experience with LinkedIn, TikTok, DV360, The Trade Desk, or other DSPs is a plus.
• Strong understanding of conversion pixels,remarketing pixels, event tracking, enhanced conversions, and server-side conversion tracking concepts.
• Good understanding of GA4 and digital analytics, including events, parameters, conversions, DebugView, and attribution.
• Strong analytical and problem-solving skills with the ability to identify the root cause of tracking and measurement issues.
• Ability to work effectively with Paid Media,Analytics, Engineering, Product,agencies, and third-party ad-tech vendors.
• Strong communication, documentation, and stakeholder management skills.