Account Manager- Performance Marketing & Social Media

Experience Required: 2–4 Years

Key Responsibilities

• Client Relationship & Account Management
• Serve as the primary point of contact for assigned clients of PPC & Social Media and manage day-to-day communication.
• Understand client requirements, business objectives, target audiences, and campaign expectations.
• Conduct regular client meetings, provide performance updates, and address queries and concerns.
• Manage client expectations, feedback, approvals, and deliverables within agreed timelines.
• Build long-term client relationships and identify opportunities for account growth and retention.
• PPC & Paid Advertising Management
• Plan, coordinate, and monitor paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Monitor campaign performance, including leads, conversions, CTR, CPC, CPL, and ROAS.
• Optimize campaigns to improve performance and ensure efficient utilization of advertising budgets.
• Prepare and present PPC performance reports with actionable insights and recommendations.
• Coordinate with internal performance marketing teams to ensure campaigns meet client objectives.
• Social Media Management
• Develop social media strategies and manage monthly content calendars aligned with client goals.
• Coordinate with writers, graphic designers, video editors, and social media executives for timely content delivery.
• Oversee content planning, publishing schedules, captions, creatives, and campaign execution.
• Monitor social media engagement, reach, impressions, follower growth, and other relevant performance metrics.
• Review content and creatives for quality, brand consistency, and alignment with client expectations.
• Track social media trends and recommend new ideas to improve engagement and brand visibility.
• Reporting & Performance Analysis
• Prepare and share monthly performance reports covering PPC and social media activities.
• Analyse campaign data and social media insights to evaluate performance against targets and KPIs.
• Identify gaps, recommend corrective actions, and communicate improvement plans to clients.
• Maintain trackers, campaign updates, meeting notes, and performance documentation.
• Internal Team Coordination
• Coordinate with PPC executives, social media executives, writers, designers, and other internal teams.
• Ensure clear communication of client briefs, campaign requirements, feedback, and deadlines.
• Track project progress and ensure timely completion of all deliverables.
• Proactively identify potential issues and work with relevant teams to resolve them.

Required Skills & Qualifications

• Working knowledge of Google Ads, Meta Ads Manager, and social media platforms.
• Understanding of PPC metrics, campaign optimization, social media analytics, and digital marketing KPIs.
• Excellent verbal and written communication skills.
• Strong client management, presentation, coordination, and problem-solving abilities.
• Ability to multitask, manage multiple client accounts, and meet deadlines.