Conducted predictive modeling for an insurance company's marketing campaign to predict the likelihood of a person buying an insurance policy based on their customer profile.
Engaged in understanding the business objectives, eliciting requirements, and collecting relevant data for the project.
Explored and analyzed the collected data to derive insights and formulate hypotheses to guide the predictive modeling process.
Collaborated with the technology team and other stakeholders to drive the implementation of the machine learning (ML) solution.
Developed and fine-tuned ML models using appropriate algorithms and techniques to accurately predict customer behavior regarding purchasing insurance policies.
Validated and evaluated the performance of the predictive models, refining them as needed to improve accuracy and reliability.
Worked closely with the marketing team to integrate the predictive model into the marketing campaign strategy, enabling targeted and effective customer outreach.

ADITYA GUPTA