WordPress Developer & SEO Specialist

Company Description Coneixement INDIA (OPC) Pvt. Ltd. is dedicated to supporting stakeholders across the STEM education ecosystem in India. Through its flagship publication, ENTECH magazine, the company guides students aged 13–19 and their parents in early-stage career planning in Engineering and Technology.

Coneixement collaborates with educational institutions to design best practices aligned with their vision and mission, helping them strengthen their academic reputation. The organization also partners with engineering industries and institutes to support transformational change management. Candidates joining Coneixement will contribute to impactful initiatives that connect education, industry, and future STEM talent.

Location

Remote (Full-time)

Experience Level

0–2 years

Employment Type

Full-time Permanent

About the Role

We are looking for a talented

engineering graduate

to join our B2C EdTech company as a

WordPress Developer & SEO Specialist

. In this role, you will be responsible for developing, deploying, maintaining, and optimizing our Science and Technology EdTech website. You'll work at the intersection of technical development and digital marketing, ensuring our platform is not only functionally robust but also discoverable and ranking well on search engines.

This is an excellent opportunity to grow your career in a rapidly expanding EdTech sector, working with modern web technologies and gaining hands-on experience in SEO strategy, content optimization, and digital marketing.

Key Responsibilities

Web Development & Deployment

• Develop and maintain

WordPress websites using PHP, ensuring clean, scalable, and maintainable code

• Implement Headless CMS architecture

to create flexible, API-driven content management systems

• Integrate Next.js

for enhanced frontend performance and user experience

• Deploy and manage

website updates, security patches, and performance optimization

• Troubleshoot and resolve

technical issues, bugs, and performance bottlenecks

• Ensure responsive design

across all devices and browsers

• Maintain website uptime

and implement backup/disaster recovery procedures

SEO & Technical Optimization

• Conduct keyword research

using Ahrefs, Semrush, and MOZ to identify high-intent, low-competition keywords

• Optimize on-page SEO elements

(meta tags, headers, schema markup, internal linking) using YOAST SEO plugin

• Implement Geographical SEO (GEO)

and Answer Engine Optimization (AEO) strategies to capture local and featured snippet opportunities

• Monitor rankings

using Google Search Console (GSC), Ahrefs, Semrush, and MOZ

• Create and execute content optimization strategies

to improve search visibility and user engagement

• Perform technical SEO audits

(site speed, crawlability, indexability, Core Web Vitals)

• Implement schema markup

for educational content to enhance SERP visibility

Content & Digital Marketing

• Collaborate with content teams

to optimize blog posts, course descriptions, and educational resources for search intent

• Manage content calendars

and ensure all new content is SEO-optimized before publication

• Develop and execute social media marketing strategies

to drive traffic and engagement

• Analyze competitor websites

using SEO tools to identify opportunities and gaps

• Create landing pages

optimized for conversions and search rankings

• Track and report on

key SEO metrics (organic traffic, rankings, CTR, conversions)

Analytics & Reporting

• Monitor website performance

using Google Analytics, GSC, and other tracking tools

• Generate monthly/quarterly SEO and performance reports

for leadership

• Provide actionable insights

based on data analysis

• A/B test

content, headlines, and CTAs to improve engagement and conversions

Required Qualifications

• Bachelor's or Master's degree

in Information Technology, Computer Engineering, or related field.

• 0–2 years of professional experience

in web development or digital marketing

• Proficiency in WordPress

including theme customization, plugin developm