Walk-in || Seo Specialist

Key Responsibilities

SEO Strategy & Planning

• Develop and execute comprehensive SEO strategies to improve organic traffic and search rankings.
• Conduct competitor analysis and identify growth opportunities.
• Create SEO roadmaps aligned with business objectives.

On-Page SEO

• Optimise website pages, blogs, product pages, and landing pages.
• Manage meta titles, descriptions, schema markup, and internal linking.
• Perform keyword research and content optimization.

Technical SEO

• Conduct technical audits and resolve SEO issues.
• Improve website speed, crawlability, indexing, and Core Web Vitals.
• Manage XML sitemaps, robots.txt, redirects, and canonicalization.
• Work closely with developers to implement SEO recommendations.

Content & Link Building

• Collaborate with content teams to create SEO-friendly content.
• Identify backlink opportunities and execute link-building campaigns.
• Monitor website authority and backlink health.

Analytics & Reporting

• Track SEO performance using Google Analytics, Google Search Console, Ahrefs, SEMrush, and other tools.
• Prepare weekly and monthly SEO reports.
• Monitor keyword rankings, traffic, conversions, and lead generation metrics.

Required Skills

• 5+ years of proven SEO experience.
• Strong understanding of Technical SEO, On-Page SEO, and Off-Page SEO.
• Experience with WordPress and CMS platforms.
• Proficiency in Google Analytics 4 (GA4), Google Search Console, Ahrefs, SEMrush, and Screaming Frog.
• Knowledge of HTML, CSS, and website architecture.
• Experience with schema markup and Core Web Vitals optimization.
• Strong analytical and problem-solving skills.

Preferred Qualifications

• Experience in E-commerce or Solar/Energy Industry.
• Knowledge of Local SEO and Programmatic SEO.
• Familiarity with AI-powered SEO tools and content optimization platforms.

Key Performance Indicators (KPIs)

• Growth in organic traffic.
• Improvement in keyword rankings.
• Increase in organic lead generation.
• Technical SEO health score improvement.
• Growth in high-quality backlinks.
• Increase in website conversions.