Job Description – VP/SVP Marketing (B2B)

12+ years of B2B marketing experience, including 3–5 years in a leadership role.
Experience in nutraceuticals, pharmaceuticals, specialty ingredients, healthcare, or life sciences.
Develop and execute the overall B2B marketing strategy to strengthen brand positioning and drive lead generation.
Lead digital marketing, demand generation, account-based marketing (ABM), content marketing, and CRM initiatives.
Build thought leadership through technical content, white papers, case studies, webinars, and industry events.
Collaborate with Sales, Product Management, R&D, and Regulatory teams to create compelling, science-backed marketing campaigns.
Manage branding, trade shows, PR, marketing budgets, external agencies, and marketing operations.
Lead and mentor the marketing team while driving measurable business growth through data-driven marketing strategies.
Strong expertise in lead generation, digital marketing, ABM, CRM (HubSpot/Salesforce), content strategy, and branding.
Excellent leadership, stakeholder management, and strategic planning skills.

Key Skills for VP/SVP – Marketing (B2B)

B2B Marketing Strategy
Demand Generation & Lead Generation
Brand Management & Positioning
Digital Marketing (SEO, SEM, LinkedIn, Email Marketing)
Account-Based Marketing (ABM)
Content Marketing & Technical Content Development
Product Marketing
Thought Leadership
CRM & Marketing Automation (HubSpot, Salesforce)
Marketing Analytics & Campaign Performance
Go-to-Market (GTM) Strategy
Trade Shows & Event Marketing
Market Research & Competitive Analysis
PR & Corporate Communications
Budget Management & ROI Tracking
Team Leadership & Stakeholder Management
Sales Enablement
Scientific/Technical Marketing (Nutraceuticals, Pharma, Healthcare, Specialty Ingredients)
Cross-functional Collaboration (Sales, R&D, Product Management, Regulatory)

Preferred Industry Experience

Share your profile on subhashree.pati@aarviencon.com

VP/SVP-Marketing

Job Description & Responsibilities