Therapy Business Manager | GI Prima

Roles and Responsibilities in detail

• Create and maintain an updated list of doctors and chemists, ensuring it meets the specific requirements of the therapy/product.
• Conduct regular visits to doctors and chemists to promote Abbott’s products, provide product information, engage in science-based discussions, and address any queries
• Achieve sales targets by effectively promoting products and driving prescription generation.
• Conduct regular audits of prescriptions for Abbott and competitor brands to gather market intelligence and adjust strategies accordingly.\
• Organizing Camps (CME) as per the division strategy and customers need.
• Continuously monitor actual sales performance, making necessary adjustments to strategies to minimize variances from targets.
• Prescription audit for Abbott brands and other competitor’s brands
• Execute the customer management plan to ensure that all the customers are covered as per the plan.
• Demonstrate and promote professional behavior aligned with Abbott’s values of Pioneering, Achieving, Caring, and Enduring.
• Participate in strategy meetings, briefing sessions, doctors’ meets, workshops, training programs, and other company activities to enhance job performance and promote product sales.
• Adhere strictly to Abbott’s Code of Business Conduct

Meet minimum KPIs as follows

• 100% coverage of Doctors.
• Customer Call average as per the customer management plan of the division /therapy.
• Market intelligence collection, retailer level inventory management calls as per the product profile and marketing strategy of the therapy /division.

Experience/Training Required

• 2+ Years of experience.
• Candidate with prior/current experience in the same therapy.
• Candidates from MNC and top Indian Pharma companies will have added advantages.
• Fluent and confident in communication.

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