Technical Sales Manager

About the Company

SRMB Group is one of Eastern India's most respected and fastest-growing manufacturers of steel and construction materials, with a legacy spanning more than 75 years. Headquartered in Kolkata, SRMB has established itself as a trusted brand through superior product quality, continuous innovation, strong dealer relationships, and an extensive distribution network across India.

About the Role

The Technical Sales Manager will be responsible for driving business growth by combining technical expertise with sales excellence. The role requires building strong relationships with structural consultants, architects, project management consultants (PMCs), government agencies, contractors, developers, and key influencers while supporting the sales team through technical presentations, project specifications, product approvals, and customer solutions.

Responsibilities

• Drive primary and secondary sales through the dealer and distributor network to achieve assigned business targets.
• Develop and strengthen relationships with dealers, distributors, retailers, fabricators, contractors, engineers, and key influencers.
• Provide technical support and product application guidance to customers, dealers, and the sales team.
• Conduct technical presentations, product demonstrations, mason meets, contractor meets, and engineer engagement programs to enhance product awareness.
• Identify new channel partners and expand market coverage across the assigned territory.
• Ensure effective implementation of sales and marketing initiatives to improve market penetration and brand visibility.
• Monitor competitor activities, pricing, and market trends, and recommend appropriate business strategies.
• Coordinate with internal departments to ensure timely order execution, product availability, and customer satisfaction.
• Achieve monthly and annual sales targets while maintaining accurate sales reports, market intelligence, and MIS.
• Travel extensively across North Bengal to strengthen channel relationships and drive sustainable business growth.

Qualifications

• B.Tech / B.E. in Civil Engineering (Preferred).
• Diploma in Civil Engineering may also be considered with relevant industry experience.

Required Skills

• Technical Sales & Channel Sales.
• Dealer & Distributor Management.
• Primary & Secondary Sales.
• Business Development.
• Relationship Management.
• Territory Management.
• Technical Product Knowledge (TMT Steel / Cement).
• Product Demonstration & Technical Presentations.
• Contractor, Builder & Fabricator Management.
• Architect & Civil Engineer Engagement.
• Mason & Influencer Development Programs.
• Market Development & Channel Expansion.
• Retail Sales & Trade Marketing.
• Sales Planning & Target Achievement.
• Negotiation & Closing Skills.
• Customer Relationship Management (CRM).
• Market Intelligence & Competitor Analysis.
• Sales Forecasting & MIS Reporting.
• Communication & Presentation Skills.
• Team Collaboration & Cross-functional Coordination.
• Problem Solving & Customer Complaint Resolution.
• Proficiency in MS Office (Excel, PowerPoint, Word) and CRM/ERP systems.
• Valid Driving License and willingness to travel extensively.

Preferred Skills

• Strong network with architects, structural consultants, builders, contractors, developers, PMCs, and government departments across North Bengal.
• Strong understanding of RCC construction practices and structural applications.
• Excellent communication, technical presentation, and negotiation skills.
• Proven ability to influence technical decision-makers and convert project opportunities into business.
• Willingness to travel extensively across North Bengal and nearby territories.

Pay range and compensation package

10 - 15 LPA .