Sr Specialist Marketing

Organization - leading global Management Consulting Firm (One of the Big 3)

Role - Specialist/ Sr Specialist- Marketing

Exp - 3-8 Years(Designation will be decided based on the experience grid of the company)

Location - Gurugram/ Mumbai

We are seeking an experienced and creative Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in marketing communications, media engagement, event outreach, and 360-degree campaign management. This role requires a blend of strategic thinking, a creative bent of mind, and operational excellence. The candidate will be instrumental in driving ROI-focused campaigns, fostering partnerships with stakeholders, media, and industry associations, and enhancing thought leadership in B2B marketing. A key focus will also be driving digital-led campaigns to amplify reach and engagement.

WHAT YOU'LL DO

· Marketing Communications: Develop and execute compelling marketing communication strategies.

· Craft clear, concise, and engaging content tailored to targeted audiences, including a decent emphasis on technology, AI, and digital transformation themes.

· Media, Event and Industry Engagement: The candidate must bring strong, existing media contacts; particularly with journalists and editors covering business, technology, consulting, and AI and a proven ability to leverage those relationships for coverage and placement.

· Identify the right journalists and associations to be connected with (including tech and AI ecosystem). Active relationships with key industry associations in the across industries or technology space.

· Identify and convert event opportunities into successful marketing initiatives. Manage events end-to-end from identification and planning through execution, post-event communications, and measurement. This includes industry conferences, closed-door roundtables, webinars, and leadership conclaves.

· 360-Degree Marketing Campaigns: Ideation and execution of innovative marketing campaigns for specific practice areas. Drive end-to-end promotion of company’s thought leadership pieces from report or POV publication through to media coverage, social amplification, event integration, and stakeholder distribution. Own this process, not just a part of it.

· Campaign management must be rigorous and end-to-end from brief and planning through execution, stakeholder coordination, reporting, and ROI measurement. The candidate should be comfortable owning a campaign independently from start to finish.

· The candidate must be tech-savvy and genuinely comfortable adopting new-age tools and platforms; including AI-powered tools (e.g. Claude, ChatGPT), marketing automation platforms, analytics dashboards, and content scheduling tools. Must not be hesitant to learn and experiment with new technology as it evolves.

· ROI and Metrics: Define objectives and success metrics for marketing initiatives. Analyse campaign outcomes and report on ROI to stakeholders.

· Stakeholder Management: Partner closely with senior consulting leaders to shape narratives, develop communication plans and translate complex business ideas into market-ready content

YOU BRING

· Bachelor’s degree in marketing, Communications, Journalism, or a related field from a Tier-1 college.

· 5- 8 years of experience in marketing, with a focus on communication and campaigns; ideally as a tech marketer or with exposure to AI/digital-led businesses or initiatives.

· Proficiency in MS Office (PowerPoint and Excel) and familiarity with tools like OneDrive, SharePoint,

· Tableau, PowerBI. Knowledge of photo and video editing software is a plus.

· Strong organizational skills and the ability to meet deadlines.

· Proven experience in marketing communication, media engagement, and event execution.

· Strong, existing media contacts especially with journalists and editors covering business, technology, and AI; are a key differentiator for this role

· Ability to develop innovative and engaging marketing strategies and content, with an understanding of tech and AI-driven narratives.

· Exceptional written and spoken communication skills; strong enough to produce publication-ready drafts, media pitches, and executive communications independently. Non-negotiable for this role.

· Strong understanding of B2B marketing strategies and lead generation techniques.

· Experience in leveraging data analytics to inform marketing strategies and measure performance.

· ROI-focused with a strong grasp of metrics and performance tracking.

· Tech-savvy and genuinely comfortable with new-age tools: AI writing tools (Claude, ChatGPT), digital content platforms, analytics dashboards, CMS, and marketing automation. Must not be hesitant to pick up and experiment with new tools as they emerge