Sr. Social media account Manager/Lead

Job Description

*Summary:*

We are seeking a seasoned and results-oriented Sr. Social Media Account Manager with mandatory government experience to lead and elevate our digital presence across key social platforms. In this strategic role, you will develop, execute, and optimize integrated social media strategies that align with brand objectives, drive meaningful engagement, and deliver measurable ROI. You will serve as a trusted advisor to clients and internal teams, managing high-impact accounts with precision and insight. Your deep understanding of public sector communication, platform algorithms, and data-driven decision-making will be critical in shaping authentic community engagement and strengthening brand trust. This role demands a unique blend of creative strategy, analytical rigor, and client management excellence—especially within the context of government or public sector initiatives—making you a pivotal driver of digital success in a mission-driven environment.

*Responsibilities:*

• Design and implement data-informed social media strategies that support organizational goals and client needs, with a focus on public sector engagement.
• Lead end-to-end campaign execution across Instagram, Facebook, LinkedIn, TikTok, and X (formerly Twitter), ensuring compliance with government communication standards.
• Collaborate with creative and content teams to produce on-brand, platform-optimized content that resonates with diverse public audiences.
• Monitor and analyze real-time performance using tools such as Sprout Social, Hoot suite, Google Analytics, and Meta Business Suite; deliver actionable insights and strategic recommendations.
• Maintain strong client relationships through consistent reporting, proactive updates, and responsive communication, particularly with government stakeholders.
• Manage community engagement by overseeing timely, professional responses to public inquiries, comments, and mentions to uphold institutional reputation.
• Stay current on social media trends, platform updates, and regulatory changes affecting public sector digital communications.
• Conduct A/B testing on content formats, posting schedules, and CTAs to improve engagement, reach, and conversion in government-facing campaigns.
• Partner with cross-functional teams including PR, digital advertising, and communications to ensure alignment and consistency across public messaging.
• Oversee social media budgets and track ROI for both paid and organic initiatives, ensuring fiscal responsibility and performance accountability.

Requirements

*Requirements:*

• Bachelor’s degree in Marketing, Communications, Public Relations, Government Relations, or a related field; advanced degree preferred.
• 5+ years of experience in social media management, with at least 2 years in a senior or account management role, including mandatory experience in government or public sector communications.
• Demonstrated success managing multiple client accounts in a fast-paced agency or public sector environment.
• In-depth knowledge of major social media platforms, including algorithmic behavior and best practices for public-facing content.
• Proficiency with social media management tools (e.g., Sprout Social, Hoot suite, Buffer) and analytics platforms (e.g., Google Analytics, Meta Insights, TikTok Analytics).
• Strong project management skills with the ability to prioritize tasks, manage deadlines, and adapt to shifting priorities.
• Exceptional written and verbal communication skills, with a proven ability to craft clear, professional, and impactful messages for diverse audiences.
• Ability to interpret complex data and translate insights into strategic improvements, particularly in compliance-sensitive environments.
• Experience with paid social advertising (Meta Ads, LinkedIn Ads, TikTok Ads) and budget management within public sector or government contexts.
• Proven ability to work collaboratively in client-facing roles, demonstrating initiative, accountability, and a solution-oriented mindset.
• {Experience} years of experience in digital marketing or social media within the advertising industry, with direct government or public sector exposure.
• {Skills} in social media strategy, content planning, community engagement, performance reporting, and public sector communication.

Benefits

Benefits

• Competitive salary with performance-based incentives.
• Health insurance and other employee wellness benefits.
• Paid annual leave, sick leave, and public holidays.
• Learning and development opportunities, including training and certifications.
• Career growth and internal advancement opportunities.
• Collaborative and inclusive work environment.
• Employee recognition and reward programs.

Requirements

### **Social Media Manager – Government & Military Clients** **Key Responsibilities:** * Develop and execute social media strategies for government and defense clients. * Create and manage engaging content across digital platforms. * Plan and execute campaigns aligned with client objectives. * Monitor social media performance and prepare reports. * Manage online communities and ensure timely responses. * Coordinate with internal teams and clients for campaign execution. * Ensure compliance with government communication guidelines. **Requirements:** * 4–8 years of experience in social media management. * Experience handling government, defense, or public sector clients preferred. * Strong content writing, campaign management, and analytics skills. * Excellent communication and stakeholder management abilities.