Social Media+Ads Analyst

Company Description Visionary Services is a full-service, data-driven digital marketing agency that supports clients across graphic design, search engine optimization, social media marketing, paid media, content marketing, and website and app development. The agency focuses on helping businesses achieve higher ROI by aligning digital strategies with specific marketing goals and challenges. Visionary Services works closely with clients to understand their brand, analyze market positioning, and define target audiences. Based on these insights, the team designs tailored strategies that help companies stand out and meet measurable objectives. The agency is committed to taking brands on a comprehensive “digital ride” that drives growth and performance.

Role Description This is a full-time, on-site Social Media+Ads Analyst role based in Pune City. The Social Media+Ads Analyst will monitor and analyze social media and paid advertising performance across platforms, track key metrics, and prepare regular reports and insights. Responsibilities include optimizing campaigns, identifying trends, recommending improvements to targeting and creative, and supporting A/B testing to drive higher engagement and conversions. The role involves collaborating with marketing and creative teams to align social media and ads strategies with overall campaign objectives, ensuring consistency in messaging and brand positioning. The analyst will also support audience research, competitor analysis, and budget tracking to maximize return on ad spend.

Qualifications

• Candidates should possess strong Analytical Skills and experience in Social Media Measurement for performance tracking and optimization.
• Candidates should possess Social Media Marketing and Social Networking skills to manage platforms, engage audiences, and support campaign execution.
• Candidates should possess effective Communication skills to present insights clearly and collaborate with cross-functional teams.
• Experience with major social and ads platforms (e.g., Meta, Instagram, LinkedIn, Google Ads) and familiarity with analytics tools (e.g., Meta Business Suite, Google Analytics) is beneficial.
• A background in marketing, data analysis, or a related field, along with strong Excel or data visualization skills, is preferred.
• Ability to work in a fast-paced environment, manage multiple campaigns simultaneously, and maintain attention to detail is important.