Social Media Strategist & Performance Marketing Specialist

Join Kaushalam Technology LLP – Build Brands That Make an Impact

Company: Kaushalam Technology LLP

Location: Ahmedabad, Gujarat (Work from Office)

Employment Type: Full-Time

Experience Required: 3–8 Years

Industry: Digital Marketing | Branding | Web Development | AI Solutions

About Kaushalam Technology

Kaushalam Technology LLP is a leading digital marketing, branding, web development, and AI solutions company based in Ahmedabad. We work with clients across India, Australia, the USA, the UK, Canada, New Zealand, and the Middle East, helping businesses build powerful digital brands through strategy, creativity, technology, and performance marketing.

We are looking for an experienced Social Media Strategist & Performance Marketing Specialist who can lead branding initiatives, create winning digital strategies, manage teams, and deliver measurable business growth for domestic and international clients.

Key ResponsibilitiesSocial Media Strategy

· Develop comprehensive social media strategies aligned with business objectives.

· Create monthly content calendars and campaign plans.

· Build platform-specific strategies for Instagram, Facebook, LinkedIn, YouTube, X, and emerging channels.

· Monitor trends and recommend innovative content ideas.

Branding & Brand Building

· Develop and execute brand positioning strategies.

· Maintain consistent brand identity across all digital platforms.

· Plan brand awareness, engagement, and lead generation campaigns.

· Coordinate with designers, copywriters, and video editors to maintain visual consistency.

Performance Marketing

· Plan and manage Meta Ads (Facebook & Instagram).

· Execute Google Ads campaigns (Search, Display, Performance Max, YouTube).

· Optimize campaigns to improve ROAS, CPL, CPA, CTR, and conversions.

· Track campaign performance using GA4, Meta Business Suite, Google Tag Manager, and Looker Studio.

Content Strategy

· Develop content strategies for B2B and B2C brands.

· Guide content creation for posts, reels, videos, blogs, and ad creatives.

· Ensure content is SEO-friendly and aligned with campaign goals.

· Collaborate with creative teams to produce engaging content.

International Client Management

· Handle clients from Australia, the USA, the UK, Canada, and other global markets.

· Conduct virtual client meetings and present campaign strategies.

· Prepare monthly reports, performance insights, and future recommendations.

· Understand international business culture and communication standards.

Video & Shoot Management

· Plan and direct product, corporate, and branding shoots.

· Coordinate with photographers, videographers, influencers, and creative teams.

· Develop creative concepts for reels, promotional videos, and advertisements.

· Ensure high-quality visual storytelling for social media campaigns.

Team Leadership

· Lead and mentor social media executives, graphic designers, content writers, and performance marketers.

· Assign tasks, review deliverables, and maintain project timelines.

· Conduct brainstorming sessions and performance reviews.

· Foster collaboration and continuous learning within the team.

Required Skills

· 3–8 years of experience in Social Media Strategy and Branding.

· Strong knowledge of Meta Ads and Google Ads.

· Proven expertise in Performance Marketing.

· Experience in Brand Building and Digital Campaign Planning.

· Strong understanding of SEO and content marketing.

· Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio.

· Experience with CRM tools and marketing automation is an advantage.

· Excellent presentation and client communication skills.

· Ability to manage multiple projects simultaneously.

· Creative thinking with strong analytical abilities.

· Experience in handling international clients.

· Leadership and team management experience.

Preferred Qualifications

· Bachelor’s or Master’s degree in Marketing, Business, Communications, Digital Marketing, or a related field.

· Google Ads, Meta Blueprint, HubSpot, or other digital marketing certifications are preferred.

· Experience working in a branding or digital marketing agency is highly desirable.

Why Join Kaushalam Technology?

· Opportunity to work with national and international brands.

· Dynamic and creative agency environment.

· Exposure to AI-powered marketing solutions and modern digital tools.

· Career growth and leadership opportunities.

· Collaborative and innovation-driven culture.

· Hands-on experience with diverse industries and global projects.

Salary

₹25,000 – ₹70,000 per month (Based on experience and skills)

Job Location

Ahmedabad, Gujarat (Work from Office)

How to Apply

Email: hr@kaushalamtechnology.com

Website: www.kaushalamtechnology.com

Please share

· Updated Resume

· Portfolio / Case Studies

· Performance Marketing Results (if available)

· Social Media Campaign Examples

· Notice Period

· Current & Expected CTC

Be the strategist behind the next big brand. Join Kaushalam Technology LLP and create digital experiences that deliver real business growth.