Social Media Strategist

Job Description

Job Title

Social Media Manager Personal Branding (Instagram & YouTube Organic Growth)

Role Overview

We are looking for an experienced Social Media Manager responsible for building and managing the Director’s personal brand across Instagram and YouTube through completely organic growth strategies.

The role requires a strong understanding of personal branding, content strategy, social media algorithms, audience behavior, and platform growth techniques. The candidate will be responsible for positioning the Director as an industry thought leader by increasing reach, engagement, followers, and subscribers without depending on paid promotions.

Roles & Responsibilities

• Develop and execute personal branding strategies for the Director’s Instagram and YouTube presence.
• Create platform-specific content strategies focused on organic reach and audience growth.
• Understand the Director’s vision, expertise, personality, and business journey to create impactful content ideas.
• Plan monthly content calendars aligned with brand positioning.
• Research industry trends, competitor strategies, and successful personal brands.
• Develop content concepts including reels, videos, podcasts, educational content, leadership stories, and industry insights.
• Create strategies to increase Instagram followers, engagement, reach, shares, saves, and profile visibility organically.
• Apply knowledge of Instagram algorithms, reel performance factors, audience retention, and engagement strategies.
• Manage YouTube growth strategy including SEO optimization, keyword research, titles, descriptions, thumbnails, and content ranking.
• Improve YouTube subscribers, watch time, CTR, audience retention, and organic video discovery.
• Analyze Instagram Insights and YouTube Analytics to improve content performance.
• Coordinate with video editors, graphic designers, and creative teams for content execution.
• Identify strong hooks, storytelling angles, and content formats that attract the target audience.
• Build and manage an engaged online community around the Director’s personal brand.
• Prepare regular performance reports with insights and improvement strategies.

Job Specification

Qualification

• Bachelor’s degree in Marketing, Digital Marketing, Mass Communication, Media, or relevant field.
• Professional certification in Digital Marketing / Social Media Marketing will be an advantage.
• Minimum 3–5 years of experience in social media management.
• Prior experience in handling founder, entrepreneur, influencer, or leadership personal brands preferred.
• Proven experience in achieving organic growth on Instagram and YouTube.

Required Knowledge

• Strong understanding of Instagram algorithms and organic growth strategies.
• Strong understanding of YouTube SEO and YouTube ranking factors.
• Knowledge of personal branding and authority-building strategies.
• Understanding of content psychology and audience behavior.
• Knowledge of social media analytics and performance improvement.
• Understanding of storytelling-based content creation.

Required Skills

• Personal branding strategy
• Instagram growth strategy
• YouTube SEO optimization
• Content planning and research
• Copywriting and storytelling
• Creative thinking
• Trend identification
• Analytical thinking
• Community building
• Communication skills
• Team coordination

Tools Knowledge

• Instagram Professional Dashboard
• YouTube Studio
• Google Trends
• Keyword research tools
• Social media analytics tools
• Canva or other creative platforms
• Content scheduling tools