Social Media Paid Marketing Specialist (All Platforms)

Chennai | Full Time

Experience: 2–5 years

Role Overview

We are looking for a Social Media Paid Marketing Specialist to manage and optimize paid campaigns across all major platforms, driving high-quality leads and improving ROI for Aroopa Apps.

Responsibilities

• Run and manage paid campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, and other social platforms
• Optimize campaigns for CPL, CPA, CTR, and ROAS
• Build targeting, retargeting, and lookalike audiences
• Conduct A/B testing for ads and landing pages
• Collaborate with design/content teams for creatives
• Track performance and share insights & reports
• Improve lead quality and campaign efficiency

Requirements

• 2–5 years in paid social media marketing
• Hands-on experience with Meta, Google, and LinkedIn Ads
• Strong understanding of performance marketing metrics
• Experience in lead generation campaigns (B2B preferred)
• Analytical and data-driven mindset