Social Media Marketing Specialist

PYTHAL Kids International Private Limited

📍 Panaji, Goa, India (On-site)

Interview location- Delhi

• 🕒 Full-time

About PYTHAL

PYTHAL Kids International Private Limited is a premium baby and kids lifestyle brand committed to creating thoughtfully designed products that combine quality, comfort, and timeless aesthetics. Our vision is to build one of India's most loved premium children's brands while expanding globally through innovation, creativity, and customer-first experiences.

We are looking for a proactive, creative, and growth-oriented professional who enjoys working across sales, marketing, operations, and digital platforms.

About the Role

As a Social Media Marketing specialist, you will work closely with the leadership team to drive sales growth, strengthen the PYTHAL brand, manage social media, support digital marketing initiatives, and coordinate daily business operations.

This is an ideal opportunity for someone who enjoys wearing multiple hats and wants to build a career in a fast-growing consumer brand.

Key ResponsibilitiesMarketing & Brand Development

• Assist in planning and executing marketing campaigns.
• Research market trends and competitor activities.
• Develop ideas for promotional campaigns and product launches.
• Coordinate branding initiatives and offline marketing activities.

Social Media Management

• Manage the company's Instagram, Facebook, LinkedIn, Pinterest, YouTube, and other social media platforms.
• Plan, schedule, publish, and monitor engaging content.
• Coordinate with the Graphic Designer and Digital Marketing team for posts, reels, stories, and campaigns.
• Monitor engagement, respond to comments/messages where required, and grow the brand community.
• Track social media analytics and recommend improvements.

Digital Marketing Support

• Work closely with the Digital Marketing Specialist on campaign execution.
• Contribute creative ideas for advertisements, influencer collaborations, reels, seasonal campaigns, and product launches.
• Support SEO initiatives, website updates, email marketing, and marketplace promotions.
• Assist in analysing campaign performance and suggesting optimisation strategies.

Operations & Coordination

• Coordinate with warehouse, inventory, design, and customer support teams.
• Assist in order processing, product launches, and daily operational activities.
• Maintain sales reports, marketing reports, and operational records.
• Ensure timely completion of assigned projects.

Business Support

• Participate in brainstorming sessions and contribute innovative business ideas.
• Assist management with research, reports, presentations, and planning.
• Support product photoshoots, exhibitions, and promotional events whenever required.
• Perform additional responsibilities assigned by the management.

Sales & Business Development

• Generate sales through online and offline channels.
• Build and maintain relationships with customers, retailers, distributors, and business partners.

Requirements

• Bachelor's degree in Marketing, Business Administration, Commerce, or a related field.
• 1–3 years of experience in sales, marketing, social media, or operations (Freshers with exceptional skills may also apply).
• Strong communication and interpersonal skills.
• Experience managing social media platforms professionally.
• Basic understanding of digital marketing, SEO, Meta Ads, Google Ads, and online marketplaces is an advantage.
• Creative mindset with excellent problem-solving skills.
• Good organisational and multitasking abilities.
• Proficiency in Microsoft Office/Google Workspace.
• Experience with Canva or basic design tools is a plus.

What We're Looking For

• Self-driven and proactive personality.
• Strong ownership and accountability.
• Creative thinker with growth-oriented ideas.
• Excellent team player.
• Ability to work in a fast-paced startup environment.
• Passion for branding, marketing, and customer experience.

Why Join PYTHAL?

• Opportunity to build a premium Indian baby brand from the ground up.
• Direct exposure to business strategy and leadership.
• Diverse responsibilities with significant learning opportunities.
• Creative and collaborative work culture.
• Career growth based on performance and contribution.

Location

Panaji, Goa (On-site)

Employment Type

Full-time