Social Media Marketing Manager

Company Description We are a digital solutions provider committed to turning clients’ online vision into reality with world-class quality, on time and within budget. Based in Sikar, the education city of Rajasthan, we serve a global clientele. For the past two years, we have delivered services including software development, web-based enterprise solutions, web applications, portal development, digital marketing, and animation design. Our multidisciplinary team focuses on innovative, reliable, and scalable solutions that help organizations grow in the digital space. Joining our company offers the opportunity to contribute to impactful projects and develop skills across modern digital disciplines.

Role Description The Social Media Marketing Manager is a full-time, on-site role based in Sikar. This role is responsible for planning and executing social media strategies across platforms to increase brand awareness, engagement, and lead generation. Day-to-day tasks include creating and scheduling posts, optimizing content for each channel, monitoring performance metrics, and adjusting campaigns based on insights. The manager will collaborate with marketing, design, and development teams to ensure consistent messaging and alignment with overall digital marketing initiatives. The role also involves community management, responding to audience interactions, staying current with social media trends, and preparing regular performance reports.

Qualifications

• Demonstrated proficiency in Social Media Marketing and Social Media Optimization (SMO) to plan, execute, and refine campaigns across major platforms.
• Strong Communication skills and experience in developing Content Strategy tailored to diverse audiences and channels.
• Solid understanding of Digital Marketing principles, including campaign tracking, analytics, and performance optimization.
• Experience with social media management tools, analytics dashboards, and basic graphic or video editing tools.
• Ability to analyze data, derive insights, and present clear recommendations to stakeholders.
• Strong organizational skills, attention to detail, and ability to manage multiple campaigns and deadlines.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Prior experience in a digital agency or technology-focused organization is beneficial.