Social Media Marketing Executive/Content Creator

We're looking for someone who lives and breathes content, keeps up with trends before they go viral, and knows how to turn brand values into scroll-stopping content. You’ll be the brand's voice across platforms, responsible for building a strong online presence that increases awareness and creates a genuine emotional connection with our audience.

Key Responsibilities

• Content Creation:
• Develop fresh, original, and engaging content (videos, reels, posts, stories, carousels, etc.) aligned with our brand tone and aesthetic.
• Create content around product education, skincare tips, behind-the-scenes, tutorials, user-generated content, and trends.
• Plan and execute campaigns for new launches, seasonal themes, and promotions.
• Social Media Management:
• Manage and grow our presence on Instagram, YouTube Shorts, Facebook, and Pinterest.
• Schedule and post content consistently while optimizing for best engagement times.
• Monitor trends and leverage them creatively to maintain a fun, relevant and timely presence.
• Community Building:
• Engage with our audience actively — respond to DMs and comments, and initiate conversations.
• Identify and collaborate with micro and macro influencers/creators for content partnerships.
• Monitor brand mentions and user-generated content to amplify across platforms.
• Analytics & Strategy:
• Track key metrics (reach, engagement, growth, conversions) and analyze performance of content.
• Use insights to refine strategies and boost content performance.
• Bring data-backed ideas to the table and iterate fast.

Requirements

•

Experience

1–3 years of hands-on experience managing social media and creating content, preferably in the beauty, skincare, wellness, or lifestyle space.

• Content Creation Skills:
• Strong portfolio or social media links showcasing your ability to create engaging Reels, Instagram posts, and stories.
• Proficiency in short-form video shooting and editing.
• Ability to create aesthetically pleasing, on-brand content — both photos and videos.
• Trend Awareness:
• Up-to-date with the latest social media trends, challenges, and content formats.
• Ability to creatively adapt trends to suit the brand's tone and messaging.
• Strategic Mindset:
• Understanding of social media KPIs like reach, engagement rate, follower growth, impressions, etc.
• Ability to interpret data and adjust content strategy accordingly.
• Strong Communication Skills:
• Excellent writing and storytelling skills, especially for captions and brand voice consistency.
• Confident on camera for voiceovers, tutorials, or trend participation.
• Creativity & Initiative:
• A creative thinker who takes initiative, pitches fresh ideas, and executes them independently.
• Strong attention to detail and passion for visual storytelling.
• Team Spirit:
• Comfortable collaborating with marketing, product, and design teams.
• Open to feedback, brainstorming, and ongoing learning.