Social Media Manager

We’re Hiring – Social Media & Shopify Growth Manager (USA Market) Industry: Fashion & Textile E-commerce Market: United States Business Model: B2C | Shopify | Direct-to-Consumer Location: India-based, working closely with our U.S. team/client Employment Type: Full-time About the RoleWe are looking for a performance-driven Social Media & Shopify Growth Manager who can help grow our online sales across the United States. This is not a role limited to posting content or managing social pages. The selected candidate will be responsible for converting social media traffic into Shopify sales, improving customer acquisition, running campaigns, and building a scalable U.S.-focused e-commerce brand. Key Responsibilities Social Media Growth Manage Instagram, Facebook, Pinterest, TikTok and other relevant platforms. Create a U.S.-focused monthly content and campaign calendar. Develop reels, posts, stories, product videos and promotional content. Build engagement with U.S.-based customers. Identify trends, occasions and cultural moments relevant to the American market. Work with influencers, creators and affiliate partners. Respond to comments and direct messages professionally. Shopify Sales Growth Drive qualified traffic to the Shopify website. Plan product launches, collections, discounts and seasonal campaigns. Improve product pages, banners, descriptions, offers and calls to action. Monitor abandoned carts and support remarketing campaigns. Coordinate email, SMS and WhatsApp marketing where relevant. Improve conversion rates, average order value and repeat purchases. Track product-wise and campaign-wise sales performance. Paid Advertising Plan and manage Meta advertising campaigns. Run prospecting, retargeting and abandoned-cart campaigns. Test creatives, audiences, offers and landing pages. Monitor customer acquisition cost and return on advertising spend. Scale profitable campaigns across the United States. Coordinate with Google Ads specialists when required. Content and Creative Coordination Prepare briefs for designers, photographers and video editors. Ensure all content follows the brand identity. Convert product features into compelling customer benefits. Create promotional campaigns around U.S. festivals, weddings, events and shopping seasons. Maintain consistency across social media, ads and the Shopify website. Customer and Market Understanding Study U.S. customer preferences, sizes, price points and buying behaviour. Analyse customer reviews, queries, returns and feedback. Track competitors operating in the same category. Identify high-performing products, customer segments and locations. Recommend new collections and offers based on data. Required Experience3–6 years of experience in social media, e-commerce or digital marketing. Practical experience managing a Shopify-based B2C business. Experience targeting customers in the United States. Hands-on experience with Meta Ads Manager. Experience with influencer marketing and content-led selling. Strong understanding of conversion funnels and customer acquisition. Must-Have SkillsShopify management Instagram and Facebook marketing Meta advertising Performance marketing Content strategy Influencer outreach Email and SMS marketing Google Analytics Shopify Analytics Creative campaign planning Strong written English Data analysis and reporting Preferred BackgroundCandidates with experience in: Fashion e-commerce Indian ethnic wear Apparel and lifestyle brands Jewellery or accessories Home furnishing D2C consumer brands U.S.-focused online stores Key Performance IndicatorsMonthly Shopify revenue Number of orders Website conversion rate Customer acquisition cost Return on advertising spend Average order value Repeat customer rate Cart abandonment recovery Social-media-driven revenue Engagement and follower quality Email and SMS campaign revenue Influencer campaign performance Non-Negotiable RequirementsMust understand that social media activity should ultimately generate sales. Must be comfortable taking responsibility for revenue targets. Must have hands-on Shopify and Meta Ads experience. Must be able to understand U.S. customer behaviour. Must maintain accurate weekly reports. Must be comfortable coordinating with teams across India and the United States. What Success Looks LikeThe selected candidate will build a predictable online sales engine that: Attracts customers across the United States. Converts social-media audiences into Shopify customers. Builds repeat purchases and customer loyalty. Identifies winning products and profitable audiences. Gradually reduces dependence on discounts. Creates a recognisable consumer brand in the U.S. market.