Social Media Manager

Job Title-

Social Media Manager

Location

• Netaji Subhash Place

Experience

• 6-7 years About MARS Cosmetics- MARS Cosmetics is a globally recognized beauty brand that thrives on innovation, diversity, and empowering individuals through high-quality beauty solutions. Headquartered in New Delhi, MARS Cosmetics is committed to offering groundbreaking products that meet the ever-evolving needs of consumers worldwide.

What you’ll own: Build and grow our social presence across Instagram, YouTube and emerging platforms Define the brand’s visual language, tone of voice, and content systems from scratch Create and ship content every week — reels, carousels, BTS, tutorials, trend-led formats

Spot beauty + culture trends early and execute while they’re still hot Lead end-to-end content creation — from ideation → shoot → edit → publish Work on launch campaigns, product videos, and photoshoots with internal teams and external creators

Coordinate across marketing, product, and influencer teams to bring campaigns to life Own community — DMs, comments, replies (the unglamorous work that actually builds love)

What we’re looking for: 6-7 years building social for a consumer brand (beauty/fashion/lifestyle preferred) Proven experience growing an account from 0 → meaningful scale (show us numbers + work) Strong aesthetic sense — you can instantly tell what looks premium vs average (and fix it)

Ability to conceptualise and execute shoots, launch videos, and visual storytelling Hands-on with shooting and editing (CapCut / Premiere tools) Comfortable being on camera when needed Deep understanding of Instagram & YouTube content behaviour

You think in hooks, formats, and storytelling — not just posts High ownership — you don’t wait for briefs, you create them

Not for you if

You manage calendars and wait for direction

You “plan” more than you execute

You need agencies to get things done

You follow trends but don’t understand why they work

Key Skills Required

• Internet-oriented thinker with strong understanding of new audiences
• Exceptional aesthetic sense and visual judgment
• Proven ability to create or manage high-performing social content
• Speed, ownership, and comfort with fast execution cycles
• Deep interest in beauty, fashion, and digital culture
• Ability to balance creativity with brand and business objectives