Social Media Manager

Company Description LoanDidi™ is a digital lending platform built by 36 Forts Capital Private Limited, focused on providing small-ticket, short-term credit to underserved individuals across India. By operating as a Digital Lending Agent (DLA) and partnering with NBFCs, LoanDidi™ offers fully digital, data-driven loan origination and servicing for amounts between ₹2,000–₹50,000. The platform uses AI-led underwriting, alternative data, and flexible repayment structures to deliver faster, more accurate credit decisions while maintaining strong portfolio quality.

With a vision to build a ₹5,000 Crore loan book by 2030, LoanDidi™ aims to make access to credit more inclusive, responsible, and scalable. The company collaborates closely with NBFCs, capital partners, and fintech players to shape the next layer of India’s credit infrastructure.

Role Description The Social Media Manager (Meta) will manage and grow LoanDidi’s presence across Meta and Google platforms (Facebook, Instagram, WhatsApp, YouTube and related channels) in alignment with brand and business goals. This full-time, on-site role based in Raipur involves planning and executing social media campaigns, creating and scheduling content, and optimizing posts for engagement and reach. The role includes monitoring performance metrics, running and refining paid campaigns, and coordinating with internal teams to ensure consistent messaging and timely communication of product updates and offers.

The Social Media

Manager will also engage with the online community, respond to queries, track trends in digital lending and fintech, and regularly report insights and recommendations to management.

Qualifications - Strong Social Media Marketing skills, with hands-on experience managing Meta platforms and running targeted campaigns.

• Excellent Communication and Writing skills to create clear, engaging, and brand-consistent content.
• Ability to develop and execute Content Strategy aligned with business objectives and audience insights.
• Proficiency in Social Media Optimization (SMO), including analytics, A/B testing, and optimization for reach and engagement.
• Knowledge of digital lending, fintech, or financial services is an advantage.
• Experience with social media analytics tools and Meta Business Suite or similar platforms.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and ability to work collaboratively in a fast-paced, on-site environment in Raipur.