Social Media Manager | Knk Salon

About the job Company: Wildpunch Design Pvt. Ltd.

Location: Lucknow, Uttar Pradesh (On-site) Employment Type: Full-time Department: Social Media & Content Reports to: Creative Director About Wildpunch Design - Wildpunch Design is a full-service creative branding and digital marketing agency based in Lucknow, working with 30+ brands across beauty, fashion, real estate, hospitality, F&B, and lifestyle. We build brands that people actually want to follow through sharp content, strong visuals, and campaigns that deliver results. This role sits at the centre of our beauty and fashion portfolio.

You'll lead social media for KNK Salon and a roster of other fashion and lifestyle brands, owning everything from content planning to execution and community management. The Role- We're looking for a Social Media Manager who lives and breathes beauty, salon, and fashion content. Someone who understands what makes content perform, can plan and execute content calendars, coordinate shoots, and drive meaningful growth across social platforms.

You won't just schedule posts — you'll own the growth, look, and voice of the brands you manage.

Key Responsibilities - Content Strategy & Planning - Build and manage monthly content calendars for KNK Salon and assigned fashion/beauty brands

• Plan content pillars, campaigns, and content series aligned with brand goals
• Translate brand offers, services, and launches into engaging social media content
• Coordinate with internal teams to ensure timely content execution Content Shooting & Production - Plan, direct, and coordinate photo and video shoots
• Capture content when required, including reels, behind-the-scenes footage, client transformations, product showcases, and trend-based content
• Work closely with photographers, videographers, models, and designers to deliver content requirements
• Maintain a consistent pipeline of fresh content assets Trend Spotting & Reels - Stay updated on Instagram, YouTube Shorts, and emerging platform trends
• Adapt trending formats and audio to suit brand objectives
• Proactively suggest new content ideas and growth opportunities Community Management & Growth - Drive growth in followers, engagement, reach, and overall brand presence
• Manage comments, messages, and audience interactions professionally
• Build relationships with followers and convert engagement into enquiries and bookings
• Identify influencer, collaboration, and user-generated content opportunities Publishing & Optimisation - Schedule and publish content across Instagram, Facebook, YouTube, and other relevant platforms
• Write compelling captions, hooks, and calls-to-action
• Implement hashtag strategies and optimize content performance
• Conduct testing of content formats, posting times, and creative approaches Reporting & Insights - Track and report monthly performance metrics
• Analyse content performance and audience behaviour
• Provide actionable recommendations based on data and insights
• Monitor competitor activities and industry trends Candidate Requirements - Experience - Minimum 2 years of hands-on social media management experience
• Agency experience or experience handling multiple brands is preferred
• Prior experience in salon, beauty, wellness, fashion, or lifestyle brands is highly desirable
• Demonstrated success in growing social media pages and engagement
• Experience in content creation, shooting, and directing social media content Skills - Strong understanding of social media platforms and trends
• Excellent visual and aesthetic sense
• Reels-first content mindset
• Knowledge of Meta Business Suite and scheduling tools
• Basic video editing skills using CapCut, InShot, Premiere Pro, or similar software
• Familiarity with Canva and creative collaboration workflows
• Strong written communication skills in English and Hindi
• Excellent organisational and project management abilities Preferred Qualifications - Experience with paid social media campaigns
• Influencer marketing and UGC campaign experience
• Photography or videography skills
• Understanding of the beauty, salon, and fashion industry landscape
• Familiarity with the Lucknow market What You'll Get - Opportunity to manage leading beauty and fashion brands
• Support from an experienced creative and marketing team
• Creative freedom to experiment and implement ideas
• Exposure to diverse brands and industries
• Fast-paced agency environment with strong growth opportunities How to Apply Interested candidates can apply by sharing their updated CV along with links to social media pages, portfolios, or content they have managed or created.

Wildpunch Design

Pvt. Ltd. is an equal opportunity employer. Hiring deci