Social Media Manager

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with the company's marketing and business goals.
• Manage all social media platforms including Instagram, Facebook, LinkedIn, X (Twitter), YouTube, and emerging channels.
• Plan and maintain monthly content calendars in coordination with the marketing, design, product, and sales teams.
• Create engaging content ideas including reels, videos, stories, product launches, campaigns, customer testimonials, employer branding, and event coverage.
• Work closely with graphic designers, photographers, videographers, and content writers to produce high-quality content.
• Monitor daily engagement by responding to comments, messages, reviews, and customer queries in a timely and professional manner.
• Track social media trends, competitor activities, and industry updates to recommend innovative campaign ideas.
• Plan and execute influencer marketing campaigns and collaborate with automotive creators, EV enthusiasts, and content creators.
• Manage paid social media campaigns in collaboration with the Performance Marketing team.
• Analyze campaign performance using Meta Business Suite, LinkedIn Analytics, Google Analytics, and other reporting tools.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate social media coverage during product launches, exhibitions, dealership events, and corporate activities.
• Ensure consistent brand voice, visual identity, and messaging across all platforms.
• Support employer branding initiatives to strengthen Svitch's presence as an employer of choice.

Required Skills

• Strong understanding of Meta (Facebook & Instagram), LinkedIn, X, and YouTube platforms.
• Excellent knowledge of social media algorithms, trends, and audience engagement techniques.
• Experience in social media planning, scheduling, and campaign execution.
• Strong copywriting and storytelling skills.
• Hands-on experience with Meta Business Suite, LinkedIn Campaign Manager, Canva, Buffer, Hootsuite, Later, or similar tools.
• Basic understanding of paid advertising, SEO, and digital marketing.
• Knowledge of Google Analytics and performance reporting.
• Excellent communication, creativity, and project management skills.
• Ability to manage multiple campaigns and meet deadlines.

Preferred Qualifications

• Bachelor's or Master's degree in Marketing, Digital Marketing, Mass Communication, Journalism, or related field.
• Certifications in Social Media Marketing or Digital Marketing will be an added advantage.
• Prior experience in the EV, Automobile, or Consumer Brand industry is highly preferred.

Key Performance Indicators (KPIs)

• Growth in followers and community engagement.
• Reach, impressions, and organic brand visibility.
• Engagement rate across platforms.
• Video views and reel performance.
• Lead generation through social media campaigns.
• Website traffic from social channels.
• Campaign ROI and performance metrics.
• Response time to customer interactions.
• Employer branding and recruitment campaign performance.

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits

• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person