Social Media Manager (International E-commerce)

We are looking for an experienced Social Media Manager who has successfully managed social media for an international e-commerce brand. The ideal candidate should have hands-on experience growing and managing large Instagram communities, creating high-performing content, and running Meta advertising campaigns.

If you've worked with global brands in fashion, beauty, apparel, lifestyle, skincare, cosmetics, or similar D2C e-commerce industries, we'd love to hear from you.

Key Responsibilities • Manage and grow Instagram, Facebook, Pinterest, TikTok, and other social media platforms.

• Develop monthly content calendars aligned with marketing campaigns.
• Plan and execute engaging social media campaigns to increase brand awareness and sales.
• Coordinate with graphic designers, video editors, influencers, and content creators.
• Monitor trends, competitors, and viral content to keep the brand relevant.
• Build and manage influencer collaborations and UGC campaigns.
• Analyze social media performance using Meta Insights and other analytics tools.
• Prepare weekly and monthly performance reports with actionable insights.
• Work closely with SEO, Performance Marketing, Content, and E-commerce teams to achieve business goals.

Meta Ads Responsibilities • Plan, create, and optimize Meta (Facebook & Instagram) advertising campaigns.

• Manage campaign budgets and optimize ROAS, CPA, CTR, and conversions.
• Create audience targeting strategies, retargeting campaigns, and lookalike audiences.
• Conduct A/B testing on creatives, audiences, and ad copy.
• Scale winning campaigns while maintaining profitability.

Required Skills &

Experience • 3–6 years of experience as a Social Media Manager.

• Must have worked with an international e-commerce brand.
• Experience in Fashion, Beauty, Apparel, Lifestyle, Cosmetics, or D2C brands is highly preferred.
• Must have managed an international Instagram account with 100,000 followers.
• Strong understanding of Instagram growth strategies and engagement.
• Hands-on experience managing Meta Ads with measurable performance results.
• Excellent knowledge of Instagram Reels, Stories, carousels, influencer marketing, and content strategy.
• Strong analytical skills with experience using Meta Business Suite, Meta Ads Manager, Google Analytics, and social media reporting tools.
• Excellent written and verbal English communication skills.
• Ability to work in a fast-paced e-commerce environment.

Preferred Qualifications • Experience managing multiple international social media accounts.

• Knowledge of Shopify and e-commerce customer journeys.
• Experience working with UGC creators and influencer marketing.
• Understanding of branding, storytelling, and performance marketing.
• Basic knowledge of Canva, Adobe Creative Suite, or CapCut is an added advantage.

Mandatory Requirements Experience with an international e-commerce brand.

Managed an Instagram account with 100K followers.

Hands-on experience with Meta Ads Manager.

Excellent English communication skills.

Portfolio of social media accounts and campaign results.

Work From Office (Mohali).