Social Media Manager (India)

Company Description

GoPaisa.com is an online platform for Indian shoppers that enhances their shopping experience by offering cashbacks and discount coupons on a wide range of products and services. The company was founded in September 2012 and is based in Delhi. GoPaisa.com aims to help online shoppers shop smart by rewarding them with cashback and is a profitable venture.

Role Description

This is a full-time on-site role located in Noida for a Social Media Manager. The Social Media Manager will be responsible for managing and optimizing the company's social media presence. They will create and implement social media strategies, analyze social media trends, produce and edit engaging content, and liaise with other teams to ensure brand consistency across all platforms.

Key Responsibilities

• Content Creation & Management:
• Develop, curate, and publish high-quality, engaging content (text, images, and video) tailored to each platform (e.g., Instagram, Facebook, Twitter, Linked In).
• Maintain a consistent brand voice and style across all channels.
• Strategy Development:
• Create and execute comprehensive social media strategies aligned with company goals.
• Identify target audiences and develop plans to grow followers, engagement, and brand awareness.
• Analytics & Optimization:
• Monitor, analyze, and report on key performance metrics (e.g., reach, engagement, conversions).
• Use insights to optimize content performance and strategy.
• Community Management:
• Engage with followers, respond to comments and messages, and build meaningful connections with the online community.
• Monitor brand mentions and trends to identify engagement opportunities.
• Collaboration:
• Work with the marketing, design, and content teams to align social media campaigns with broader marketing goals.
• Collaborate with influencers or partners to amplify brand visibility.
• Trend Monitoring:
• Stay updated on the latest social media trends, platform updates, and best practices.

Requirements

• Proven experience as a Social Media Specialist or similar role.
• Expertise in major social media platforms and their tools (e.g., Instagram, Facebook, Twitter, Linked In, Tik Tok, Pinterest).
• Proficiency in social media management tools (e.g., Hootsuite, Buffer, Sprout Social) and analytics platforms.
• Experience in creating videos and posts.
• Familiar with the camera or he/she will be a camera person.
• Solid understanding of social media KPIs and reporting.
• Experience in script writing.
• Excellent written and verbal communication skills.
• Creative mindset with strong visual design and storytelling abilities.
• Basic knowledge of graphic design or video editing tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Degree in Marketing, Communications, or a related field (preferred but not required).