Role Overview We are seeking an experienced Social Media Manager with 3–4 years of experience managing B2C brands, preferably in healthcare, wellness, pharmaceutical, nutraceutical, or health-tech sectors.
Key Responsibilities · Develop and execute social media strategies aligned with organizational goals. · Plan and manage content calendars across Instagram, Facebook, LinkedIn, and YouTube. · Coordinate with designers, video editors, and content creators to produce high-quality content. · Monitor and engage with the online community by responding to comments and messages. · Identify trends, campaign opportunities, and new content formats. · Track and analyse social media performance and provide actionable insights through weekly and monthly reports. · Collaborate with cross-functional teams for product launches, campaigns, and awareness initiatives. · Ensure all healthcare-related communication is accurate, compliant, and aligned with brand guidelines.
Requirements · 3–4 years of experience in social media management for B2C brands. · Prior experience in healthcare, wellness, nutraceutical, pharmaceutical, or health-tech industries is preferred. · Strong understanding of Instagram, Facebook, LinkedIn, and YouTube. · Experience using Meta Business Suite, Google Analytics, and social media scheduling tools. · Excellent communication, copy review, and storytelling skills. · Strong analytical mindset with the ability to interpret performance metrics.
Preferred Skills · Experience working with healthcare professionals and patient-centric brands. · Understanding of healthcare communication guidelines.
What We Offer · Opportunity to work in a growing healthcare organisation. · Collaborative and purpose-driven work environment. · compensation based on experience.

Social Media Manager - Healthcare B2c

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