Social Media Manager

Company Description DeKoncept Inc, founded in 2022 and headquartered in Bhadohi, India’s renowned “Carpet City,” is a manufacturer and exporter of premium Indian handmade rugs. The company combines traditional weaving craftsmanship with modern design innovation to deliver rugs that meet international standards of quality, style, and durability. With manufacturing in India and sales and distribution operations in the USA, DeKoncept Inc serves global markets across North America, Europe, the Middle East, and beyond. Working closely with skilled artisans, the company offers a wide range of hand-knotted, hand-tufted, hand-woven, and flat-weave rugs tailored for wholesalers, retailers, interior designers, and hospitality projects. DeKoncept Inc is committed to ethical manufacturing, sustainable sourcing, rigorous quality control, and providing reliable service to customers worldwide.

Role Description This is a full-time, on-site Social Media Manager role based in Bhadohi. The Social Media Manager will plan, create, and publish content across social media platforms to build brand awareness and engage target audiences. Responsibilities include developing and executing social media campaigns, optimizing posts for reach and engagement, and managing day-to-day channel activities such as scheduling, monitoring, and responding to comments and messages. The role involves collaborating with design, sales, and marketing teams to align social media content with brand messaging, product launches, and promotional initiatives. The Social Media Manager will track performance metrics, prepare regular reports, and refine strategies based on analytics and market trends.

Qualifications

• Strong skills in Social Media Marketing and Social Media Optimization (SMO), with experience managing brand presence across major platforms.
• Ability to develop and implement effective Content Strategy tailored to diverse audiences and campaign objectives.
• Excellent Writing and Communication skills, with the ability to create clear, engaging, and brand-consistent content.
• Experience using social media analytics tools, scheduling platforms, and basic graphic or video editing tools is preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
• Proven experience in a social media or digital marketing role, ideally within consumer goods, home décor, textiles, or related industries.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns and deadlines on-site in Bhadohi.
• Understanding of global markets and trends, with an interest in design, craftsmanship, and lifestyle branding.