Social Media Manager

About the Organisation The City Palace Museum, Jaipur is among the premier Palace Museums in India, with buildings and collections of national importance that are pivotal to the history of northern and central India. The mandate of the Trust is to protect, promote, and preserve the Museum's collections for the benefit of the people of Jaipur and visitors from across India and the world.

Position Overview The Social Media Manager will be responsible for developing and implementing social media strategy across brands, creating engaging content, and managing various social media platforms. They will collaborate with internal teams to develop social-first content that promotes campaigns, projects, and initiatives, educating and engaging audiences while supporting the organisation's broader mission and goals. The ideal candidate will have a strong understanding of every aspect of social media, be an exceptional storyteller, have a keen eye for visuals, a solid grasp of digital trends, and a genuine interest in data-driven campaigns.

Key Responsibilities

Social Media Strategy

• Develop and implement social media strategies aligned with each brand's mission, goals, and target audience.
• Monitor social media trends, tools, and emerging platforms, and proactively recommend innovative strategies to enhance brand presence and effectiveness.

Content Production & Asset Management

• Create and curate engaging content, including text, images, videos, and infographics, across social media platforms for multiple brands.
• Lead content production and asset management for social media, working closely with copywriters, graphic designers, and studio team to ensure strong and consistent brand alignment across all accounts.
• Manage and maintain brand presence across social media channels.

Community Management & ORM

• Monitor and manage the online community across all brand accounts, responding to comments, enquiries, and feedback in a timely and professional manner.
• Lead Online Reputation Management efforts, tracking brand sentiment, flagging escalations, and ensuring all public-facing communication reflects the brand's tone and values.

Analytics & Reporting

• Track and analyse social media metrics including reach, engagement, and conversions, and prepare regular reports to measure the effectiveness of social media efforts across all brands.

Qualifications & Experience

• Bachelor's degree in Marketing, Mass Communications, Journalism, or an adjacent field.
• Minimum 2–3 years of experience managing social media for multiple brands or accounts, ideally within hospitality, cultural institutions, luxury, or lifestyle sectors.
• Demonstrated experience with content production, community management, and ORM.
• Proficiency in social media management and analytics tools, with working knowledge of platform-specific best practices across Facebook, Instagram, X, YouTube, and LinkedIn.

Desired Skills & Attributes

• Strong creative and editorial judgement, with an eye for visual storytelling suited to a premium heritage brand.
• Calm and professional under pressure, particularly when managing sensitive comments, enquiries, or reputational issues.
• Highly organised, able to manage content calendars and deliverables across multiple brands simultaneously.
• Data-driven mindset, comfortable translating analytics into actionable recommendations.
• Proficiency in English and Hindi

Application Process

Interested candidates are required to submit the following documents to careers@citypalace.org with the subject line 'Application for Social Media Manager'

• An Updated Resume
• A Cover Letter of not more than 1 page explaining why you are a good fit for this role by using relevant examples from your CV.
• A Portfolio which showcases campaigns or brands you have worked with.
• Name, designation, email address, and contact number of two referees.
• Current and Expected Compensation.