Social Media & Digital Marketing Manager

Overview

We are seeking a highly skilledSocial Media & Digital Marketing Manager (All‑Rounder) who has a strong understanding of end‑to‑end digital marketing and a proven ability to generate international B2B leads.

The primary focus of this role is not just posting content, but driving high-quality international leads for accounting, bookkeeping, and back‑office services targeting markets such as the USA, UK, Australia, and other global regions.

Key Responsibilities

• Manage and grow presence across LinkedIn, Instagram, and other social media platforms
• Develop, plan, and execute comprehensive marketing strategies
• Handle SEO, Google Marketing, and overall digital performance efforts
• Run lead generation campaigns (critical requirement)
• Create engaging content including posts, reels, videos, and informational material
• Convert inquiries into qualified leads
• Monitor analytics and optimize campaigns for better results

Must Have

• 4+ years of experience in digital marketing
• Bachelor’s degree or Master’s degree in Marketing, Digital Marketing, Communication, Business Administration, or a related field
• Strong all‑rounder with hands‑on experience in multiple digital domains
• Proven background in B2B marketing or lead generation
• Excellent communication skills and strong content understandingAbility to think strategically and execute with precision
• We are not looking for someone whose primary role is only posting on Instagram.
• We need a candidate who thoroughly understands:

Performance Marketing

Lead Generation

Digital Strategy