Social Media cum digtal markting

A Social Media cum Digital Marketing role drives brand awareness, audience engagement, and lead generation across all online platforms. This hybrid role requires a blend of creative content creation, community management, and data-driven performance marketing. [1, 2]A comprehensive job description for this role is outlined below.Role OverviewThe Social Media & Digital Marketing Specialist is responsible for building and maintaining the brand’s online presence. You will lead the strategy and execution of social media campaigns, paid advertising, and email marketing to grow the audience, boost brand loyalty, and drive sales. [1, 2, 3]Key Responsibilities1. Social Media Management & Content Strategy

• Plan, create, and schedule daily engaging content (posts, reels, stories, and carousels) across Instagram, Facebook, LinkedIn, X, and YouTube.
• Manage community engagement by responding to comments, direct messages, and reviews in a timely manner.
• Collaborate with graphic designers and video editors to produce high-quality visual and multimedia assets.
• Identify digital marketing trends, viral formats, and audience insights to optimize brand messaging. [1, 2, 3]
• Performance Marketing & Paid Campaigns
• Design, execute, and monitor Pay-Per-Click (PPC) campaigns, primarily focusing on Meta Ads (Facebook/Instagram) and Google Ads.
• Manage campaign budgets, perform A/B testing on ad creatives and copy, and ensure a positive Return on Ad Spend (ROAS).
• Develop lead generation campaigns to support the sales and business development teams. [1, 2, 3, 4]
• SEO, Email & Influencer Marketing
• Support on-page and off-page Search Engine Optimization (SEO) efforts to improve organic website rankings.
• Coordinate email marketing campaigns, including newsletters, promotional rollouts, and lead-nurturing funnels.
• Collaborate with influencers and creators for brand promotions and partnerships. [1, 2]
• Analytics & Reporting
• Track and report the performance of all digital marketing campaigns using tools like Google Analytics, Meta Business Suite, and platform native insights.
• Measure metrics against established Key Performance Indicators (KPIs) and ROI. [1, 2]

Key Requirements & Skills

• Education: Bachelor’s degree in Marketing, Business Administration, Mass Communication, or related field.
• Experience: 3–5 years of proven hands-on experience managing corporate social media and running paid ad campaigns.
• Technical Skills: Proficiency in Google Analytics, Google Ads, Meta Ads Manager, and scheduling tools (e.g., Hootsuite, Buffer).
• Soft Skills: Exceptional copywriting, strong visual aesthetic, and excellent analytical skills. [1, 2, 3, 4, 5]

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Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits

• Cell phone reimbursement
• Provident Fund

Work Location: In person