Social Media & Content Lead

Social Media Executive - Content & Brand

Full-time | New Delhi | Wuh & Dird

Early-career role | Freshers can apply

Wuh & Dird is looking for a creative, fashion-aware social media person who can take full ownership of our content — from idea to execution.

This is not a “just post on Instagram” role.

We’re looking for someone who can think like a brand builder, shoot like a creator, edit like a storyteller, and execute with consistency.

What you’ll do

You’ll manage Wuh & Dird’s social media end to end — planning, strategising, creating, editing, posting, and analysing what works.

Your role will include

• Planning weekly and monthly content calendars
• Shooting aesthetic content on the spot — product videos, founder-led content, styling videos, BTS, reels, stories
• Creating reels, statics, carousels, stories, and ad creatives
• Editing videos with strong hooks, pacing, music, captions, and visual storytelling
• Designing clean, premium, brand-consistent graphics
• Understanding trends and knowing where they fit without making the brand look generic
• Bringing fresh ideas for campaigns, launches, shoots, and storytelling
• Working closely with the founder to translate brand thinking into strong content
• Posting consistently and maintaining the overall Instagram grid, stories, and brand look
• Tracking what performs and improving content based on insights
• Understanding performance marketing basics and creating quick iterations of ad creatives based on what is working
• Experimenting constantly with hooks, formats, edits, captions, stories, and creative angles

You should be

• Very creative, very passionate, and full of ideas
• Someone with a strong eye for aesthetics, luxury styling, and visual detail
• Great at shooting content aesthetically, even in everyday setups
• Strong in graphic design and video editing
• Obsessed with social media, trends, reels, hooks, and storytelling
• Passionate about experimentation and open to testing new content formats
• Able to maintain consistency in design, tone, and brand language
• Excited to build a brand from the ground up
• Comfortable working in a fast-moving founder-led environment
• Someone who takes ownership instead of waiting to be told every small thing

Must-have skills

• Video editing
• Graphic design
• Reel creation
• Content planning
• Aesthetic shooting
• Social media trend awareness
• Basic understanding of performance marketing
• Ability to create and test multiple creative iterations quickly
• Strong visual sense
• Good taste in fashion, styling, and premium brands

Experience Level

This is an early-career, hands-on role ideal for someone with 0–3 years of experience.

Freshers with a strong creative eye, good taste, and a solid portfolio of content/design work are welcome to apply.

This role is best suited for someone who wants to learn fast, experiment a lot, and grow with an early-stage brand — not someone looking for a senior managerial or purely strategy-led role.

Who this role is perfect for

This role is perfect for someone early in their career who wants real ownership, close founder exposure, and the chance to build a premium kidswear brand from the ground up.

Freshers can apply if they have strong aesthetic sense, editing skills, and a portfolio that shows taste, creativity, and consistency.

Someone ambitious, creative, experimental, and hungry to build something beautiful.

Someone who doesn’t just want a job, but wants to be part of a brand’s journey from the early stage — shaping how it looks, sounds, feels, and grows online.

Location

Full-time role based out of New Delhi.

How to apply

Send us your resume, portfolio, and Instagram handles/pages you’ve worked on at tripti@wuhdird.com with subject as [Your Name] | Social Media Executive - Content & Brand

Bonus points if you send us 3 content ideas you would create for Wuh & Dird.

www.wuhdird.com | https://www.instagram.com/wuhanddird/