Social Media ads specialist

Company Description Dr. Mariea’s Publication and Research International Private Limited is a specialized scientific publishing partner focused on dental and medical research. Since 2018, the company has supported dental doctors and medical professionals with expert-driven, end-to-end services that ensure clarity, accuracy, and global impact. A team of experienced dental specialists and scientific writers provides tailored solutions, including manuscript and thesis editing, systematic reviews, plagiarism checks, and statistical analysis. The company also assists with book publication, patent documentation, academic projects, and other scholarly needs, maintaining high ethical standards and academic integrity. Based in Coimbatore, Tamil Nadu, it serves researchers across India and internationally with personalized guidance and a commitment to excellence.

Role Description The Social Media Ads Specialist is a full-time, on-site role based in Coimbatore North. This position is responsible for planning, creating, and managing paid social media campaigns across platforms such as Facebook, Instagram, LinkedIn, Youtube and other relevant channels to promote the company’s services and brand. Daily tasks include audience research, ad copywriting, creative briefing, campaign setup, A/B testing, budget management, and performance optimization. The specialist will monitor analytics, prepare campaign reports, and collaborate with the content and marketing teams to align ads with broader digital strategies. The role also involves staying current with social media advertising trends, platform policies, and best practices to ensure effective and compliant campaigns.

Qualifications

• Candidates should possess skills in Social Media Marketing and Social Media Content Creation to plan and execute effective paid campaigns and collaborative organic content.
• Candidates should possess skills in Digital Marketing and Marketing to integrate social media ads within broader promotional strategies and lead-generation efforts.
• Candidates should possess strong Communication skills to craft clear ad copy, coordinate with internal teams, and present campaign insights to stakeholders.
• Experience with social media ad platforms (e.g., Meta Ads Manager, LinkedIn Campaign Manager) and analytics tools is highly beneficial.
• Ability to analyze data, interpret metrics, and make data-driven decisions for campaign optimization is preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience, is desirable.
• Attention to detail, time-management skills, and the ability to work in a fast-paced, research-driven environment are advantageous.