SEO Specialist

Job Description

Job Title: SEO Specialist (3–5 Years Experience)

Location: Bangalore

Department: Marketing

Employment Type: Full-time

About the Role

We’re seeking a dynamic, data-driven SEO Specialist with 3–5 years of hands-on experience in driving organic growth. This role demands not just technical expertise but also strategic foresight, analytical thinking, and a passion for elevating brands in the digital ecosystem.

The ideal candidate will be someone who doesn’t just optimise, they strategise, innovates, and dominates SERPs.

Key Responsibilities

• Develop and implement comprehensive SEO strategies aligned with overall marketing goals.
• Conduct keyword research, competitor benchmarking, and market analysis to identify opportunities for organic growth.
• Optimise on-page, off-page, and technical SEO elements from site architecture to content structure.
• Oversee content optimisation and collaborate with content teams to ensure SEO best practices across blogs, landing pages, and website assets.
• Manage link-building and outreach strategies to enhance domain authority.
• Use analytical tools (Google Analytics, Search Console, SEMrush, Ahrefs) to monitor performance and generate actionable insights.
• Drive local SEO strategies and manage listings across Google My Business and other directories.
• Work with developers to ensure SEO-friendly site structure, schema markup, and page speed optimisation.
• Track, measure, and report KPIs from organic traffic and rankings to lead quality and conversions.
• Stay updated with algorithm changes, emerging SEO trends, and evolving best practices.
• Collaborate with performance and creative teams for an integrated marketing approach.

Key Skills & Competencies

• Proven track record in growing organic traffic and ranking competitive keywords.
• Deep knowledge of Google algorithms, keyword intent, and search behaviour.
• Expertise in SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, etc.
• Strong understanding of HTML, CSS, and website architecture.
• Experience with PHP/WordPress.
• Strategic mindset with the ability to translate insights into long-term plans.
• Excellent analytical, reporting, and communication skills.
• Strong collaboration and project management abilities.
• Creative flair for content optimisation and storytelling with SEO intent.

Preferred Qualifications

• Bachelor’s degree in Marketing, Computer Science, or a related field.
• Experience working in the interior, design, or lifestyle industry is a plus.