SEO Specialist & Digital Marketing Assistant

DCN Global Exhibitions is a leading exhibition stand design and construction company delivering turnkey exhibition solutions across Europe, the Middle East, and India. We specialize in custom exhibition stands, country pavilions, double-decker stands, and complete project management for international trade fairs.

We are looking for a results-driven SEO Specialist & Digital Marketing Assistant who can improve our online visibility, generate qualified B2B leads, and support our digital marketing initiatives.

Key Responsibilities Search Engine Optimization (SEO)

• Conduct keyword research and competitor analysis.
• Plan and execute on-page, off-page, and technical SEO strategies.
• Optimize website pages, blogs, and landing pages for higher search rankings.
• Improve website performance, Core Web Vitals, and user experience.
• Build high-quality backlinks through ethical link-building practices.
• Monitor website indexing, crawl issues, and technical errors using Google Search Console.
• Perform regular SEO audits and implement recommendations.
• Track keyword rankings and prepare monthly SEO performance reports.

Digital Marketing

• Plan and execute digital marketing campaigns across multiple platforms.
• Manage and optimize company social media accounts.
• Assist in Google Ads and LinkedIn Ads campaign management.
• Support email marketing campaigns and lead nurturing activities.
• Create engaging, SEO-friendly content using AI tools and manual optimization.
• Monitor campaign performance and recommend improvements.

Website Management

• Update website content using WordPress.
• Create and optimize landing pages for lead generation.
• Coordinate with developers to implement technical improvements.
• Ensure website content is accurate, updated, and SEO compliant.

Analytics & Reporting

• Monitor website traffic using Google Analytics 4 (GA4).
• Analyze user behavior and conversion data.
• Prepare weekly and monthly marketing performance reports.
• Identify opportunities to increase organic traffic and conversions.

Required Skills

• Strong understanding of SEO principles and Google ranking factors.
• Hands-on experience with On-Page, Off-Page, and Technical SEO.
• Experience with Google Analytics 4 (GA4), Google Search Console, and Google Tag Manager.
• Proficiency in WordPress CMS.
• Knowledge of keyword research and competitor analysis.
• Experience using SEO tools such as Ahrefs, SEMrush, or Screaming Frog.
• Familiarity with Google Ads and social media marketing.
• Basic understanding of HTML and CSS.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.

Preferred Qualifications

• Bachelor's degree in Marketing, IT, Computer Science, Business, or a related field.
• 2–5 years of experience in SEO and digital marketing.
• Experience working with B2B businesses is preferred.
• Knowledge of AI tools such as ChatGPT, Gemini, or Claude will be an advantage.
• Experience in the exhibitions, events, architecture, or interior design industry is a plus.

What We Offer

• Competitive salary based on experience.
• Performance-based incentives.
• Opportunity to work on international marketing projects.
• Professional growth and continuous learning opportunities.
• Collaborative and supportive work environment.
• Exposure to global B2B digital marketing strategies.

Pay: ₹225,000.00 - ₹325,000.00 per year

Benefits

• Cell phone reimbursement
• Commuter assistance
• Flexible schedule

Ability to commute/relocate

• Ghaziabad, Uttar Pradesh (Ghaziabad): Reliably commute or planning to relocate before starting work (Required)

Application Question(s)

• Which SEO tools have you used regularly?
• Have you independently managed SEO for a website?
• Which CMS platforms have you worked with?
• Have you worked on B2B SEO projects?

Education

• Bachelor's (Preferred)

Experience

• SEO: 2 years (Required)

Language

• English (Required)

Location

• Ghaziabad, Uttar Pradesh (Ghaziabad) (Preferred)

Work Location: In person