SEO Specialist - Associate (IC)

Job ID: 891508

2 - 4 Years

1 Opening

Bengaluru, Kolkata

Role description

OVERVIEW

We are seeking an SEO, AEO, and GEO specialist to support and scale organic search performance across Grant Thornton U.S. digital platforms.

In this role, you will contribute to SEO, AEO, and GEO strategy and execution, with a focus on technical SEO, platform optimization, and authority building. You will help drive measurable outcomes, including traffic, engagement, and conversions.

A key focus of this role is optimizing digital experiences for modern search environments, including AI-powered results (AI Overviews) and large language models, ensuring content is structured, supported, and surfaced effectively across search platforms.

Skills

KEY RESPONSIBILITIES

SEO, AEO & GEO Strategy

• Support execution of SEO, AEO, and GEO strategy aligned to business goals
• Contribute to organic performance across assigned websites, service lines, or markets
• Identify short-term optimization opportunities and longer-term technical and structural improvements

Technical SEO & Platform Optimization

• Conduct technical audits and support issue resolution with digital teams
• Optimize crawlability, indexation, internal linking, structured data, and site performance
• Translate SEO, AEO, and GEO requirements into clear technical specifications

AEO / GEO & AI Search

• Support optimization for AI-driven search experiences, including AI Overviews and LLMs
• Recommend content structuring based on search intent and query behavior
• Leverage schema and content hierarchy to improve discoverability and citation

Keyword & Content Support

• Support keyword research and topic planning
• Provide SEO insights, SERP analysis, and competitive recommendations to content teams
• Guide alignment to EEAT and search intent (no direct content ownership)

Authority & Off-Page SEO

• Support backlink analysis and authority-building efforts
• Identify competitor gaps and link opportunities
• Ensure adherence to search engine quality guidelines

Analytics & Performance

• Track SEO performance using available tools
• Identify trends and provide actionable optimization recommendations
• Support testing and continuous improvement efforts

Cross-Functional Collaboration

• Partner with other teams across our digital landscape
• Promote SEO, AEO, and GEO best practices across workflows

REQUIRED EXPERIENCE

• 2-4 years of hands-on SEO experience
• Experience supporting SEO, AEO and GEO strategy and cross-functional delivery

REQUIRED SKILLS

SEO & Technical

• Strong understanding of technical SEO, AEO, GEO and site structure
• Experience working with large or complex websites

AEO / GEO / AI Search

• Understanding of AI-driven search and search intent modeling
• Familiarity with LLM-driven discovery and structured content

Tools & Platforms

• Ahrefs, SEMrush, SimilarWeb, Screaming Frog, or similar
• GA4, Google Search Console, Adobe Analytics
• AEM or similar CMS platforms

PREFERRED QUALIFICATIONS

• Exposure to AEO/GEO analysis or AI search experimentation
• Experience in enterprise or multi-site environments

CORE COMPETENCIES

• Analytical and data-driven
• Strong prioritization and problem-solving
• Clear communication with non-technical stakeholders

EDUCATION

Bachelor’s degree in a related field

About Grant Thornton INDUS

‘Grant Thornton INDUS’ comprises GT U.S. Shared Services Center India Pvt Ltd and Grant Thornton U.S. Knowledge and Capability Center India Pvt Ltd. Grant Thornton INDUS is the shared services center supporting the operations of Grant Thornton LLP, the U.S. member firm of Grant Thornton International Ltd. Established in 2012, Grant Thornton INDUS employs professionals across a wide range of disciplines including Tax, Audit, Advisory, and other operational functions. What sets us apart isn’t just what we do – it’s how we do it. We support and enable the firm’s purpose of making business more personal and building trust into every result. We’re collaborators – obsessed with quality and ready for anything – who understand the value of strong relationships. Our professionals are well integrated to seamlessly support the U.S. engagement teams, help increase Grant Thornton’s access to a wide talent pool, and improve operational efficiencies. Empowered people, bold leadership, and distinctive client service are imbibed in the culture at Grant Thornton INDUS. We are a transparent, competitive, and excellence-driven firm that offers an opportunity to be part of something significant. In addition, professionals at Grant Thornton INDUS serve communities in India through inspirational and generous services to give back to the communities they work in. Grant Thornton INDUS has its offices in two locations in India – Bengaluru and Kolkata