Seo Specialist Anand (India)

Job Overview

We are looking for a data-driven and creative SEO Specialist to manage and grow the organic presence of our liquor ecommerce store. The ideal candidate will be responsible for increasing search rankings, driving organic traffic, and optimizing website performance in a competitive market.

Key Responsibilities

Develop and execute effective SEO strategies to increase organic traffic and conversions

Perform keyword research to identify ranking opportunities

Optimize on-page elements (meta tags, headings, URLs, alt text)

Conduct technical SEO audits (site speed, crawl issues, mobile usability, etc.)

Collaborate with content team to create SEO-optimized content

Implement link-building strategies to improve domain authority

Monitor performance using tools like Google Analytics, Search Console, SEMrush, Ahrefs

Stay updated with Google algorithm changes and SEO trends

Work with developers to implement SEO recommendations (structured data, site structure, etc.)

Perform competitor analysis to improve rankings

Generate reports and insights based on SEO performance

Required Skills & Qualifications

2+ years of experience in SEO (preferably ecommerce)

Robust knowledge of on-page, off-page, and technical SEO

Hands-on experience with SEO tools: Google Analytics, Google Search Console, SEMrush / Ahrefs / Moz

Experience with keyword research tools

Understanding of ecommerce SEO (product pages, categories, filters, etc.)

Basic knowledge of HTML, CSS, JavaScript as relate to SEO.

Strong analytical and problem-solving skills

Valuable communication and teamwork abilities

Preferred Skills (Nice to Have)

Experience in liquor or beverage industry

Familiarity with Shopify, WooCommerce, Magento

Knowledge of PPC / Google Ads

Understanding of schema markup / structured data

Knowledge of local SEO

Education Bachelor’s degree in Marketing, Digital Marketing, or related field (or equivalent experience)

Pay: ₹180,000.00 - ₹350,000.00 per year

Advantages

Flexible schedule

Work Location: In person